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| p.1 #2 · Why Canon seems so slow to keep up with the Jones'... |
A short article with some 'telling' quotes sheds light on part of Canon's long-term plans...Innovative but Practical...to me this means a 'steady' pace, not a race to biggest/baddest just because. Marketing hype...perhaps
“The camera industry has always been competitive and we are continuing to win in the market with our innovative and practical approach, which is a key differentiator from our competitors,” says Canon Marketing imaging communications product division director Donny Ling.
Canon sees good growth opportunities in camera market
Yes by making decisions such as (according to probably some random guy off the street who sent in a 'tip' to NL, then again, it really DOES sound like Canon marketing and how to explain why 5D3 video looks so mushy compared to Magic Lantern hacked 5D3 video...):
"I asked about the video [in the upcoming 7D2] and was told that the new sensor can easily best the C100/500, but won't be allowed to."