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Archive 2013 · Sigma announces fee-based Mount Conversion Service
  
 
krementz
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p.2 #1 · p.2 #1 · Sigma announces fee-based Mount Conversion Service


I think it is great marketing - reducing the apparent risk to the purchaser. I doubt there will be a huge amount of people shifting mounts, but I think it will give the consumer a feeling of safety, as does the extended guarantee.

"So, do you want this $4,000 Otus and can't change your mind? Or this $ Art with extended guarantee, and no problem if you change bodies?"


Brilliant. Bravo.




Mar 28, 2014 at 03:50 PM
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