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| p.1 #10 · Magic Lantern improves 5D3 dynamic range to 14 stops! |
That's pretty big news, I wonder if Canon's new 'dual pixel' sensors have the same inherent capability or if Canon will ever be able to implement this functionality in their official firmware. It seems like a very useful option for those who need the dynamic range, kinda like the ability to do HDR except without multiple exposures (and could possibly be expanded to more than two ISOs). It's too bad Canon doesn't hire this guy, I mean, if I were in charge at Canon that's what I would be doing (offering him a job with a lot of pay to...Show more →
You have to assume that for Canon, features like these would be highly disruptive to the market- initially in Canon's favor, but it would force competitors to come up with response products, and that would in turn force Canon to innovate more.
Magic Lantern, to Canon, is free- all they have to do is not lock the guys out of the firmware on their consumer and semi-pro lines. Canon's told them to leave the 1D's and cinema lines alone, and they have, even though the ML team (and it is a team, not a guy) could probably do wonders with those cameras that would make RED users jealous.
So Canon has the advantage of having the equipment available to do this kind of stuff and the prestige that goes along with it (like that Panasonic camera people were hacking) without actually having to pay for it; it's a win-win for them.
And they also don't have to support it or market it; so they can slowly add these features people are obviously pining for with the 'work' already done, and when they do it it will work better, assuming that there are any limitations in ML's implementations.