Dave_EP Offline Upload & Sell: Off
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butchM wrote:
Prior to the May 6 announcement, Adobe not only "expected" CS6 users to upgrade to CS7 ... it was "compelled" they do so or would have had to pay full price for CS8 if they failed to adopt CS7. With the introduction of CS6 you could no longer skip a generation.
And here's the thing.... if they had launched CS7 I would have upgraded. They would have had a nice wad of cash from me now, not spread over the future months or years, whereas with the cloud they will get exactly nothing and I will continue to use the tools I already own, not rent.
While I understand that people on forums have subscribed, most of them are people who either did not already own CS6 or who simply couldn't afford it. Those are the target market for Adobe.
However, I do not personally know (as in meet face to face or chat on the phone - rather than a forum) a single person who owned either CS5.5 or CS6 that has, or ever intends to subscribe to CC. This is the huge market Adobe are in danger of losing, possibly forever.
In my mind Adobe got this wrong in two ways. Firstly, there is no exit path allowing for perpetual use. Having already bought a perpetual license for CS6 I can rent the new features but can never have a perpetual license, other than CS6. Pointless if your work is somehow tied to the new features because CS6 won't open the files and/or produce the same results.
Secondly, they want to you subscribe to everything. Hmmm... so...
• My web developer friend who only writes HTML, PHP, CSS and a little Javascript says "I need Dreamweaver and a couple of other apps so can't get the single app price, but I don't need After Effects, Premiere Pro, Audition, Prelude, Media Encoder or Encore, or InDesign or any of the other crap I'll never use, so why should I pay for them?".
• My video editor friend says "OK I need 3 or 4 or the apps, but wait, I never created PDFs, I never write code for the web so don't need Dreamweaver, Edge Animation, Edge fonts and all the other crap including InDesign etc, so why would I want to pay for them?".
• My photographer friend says "wait, I use Photoshop and Dreamweaver and InDesign but never use [ you get the idea ]"......
If Adobe had perhaps continued with their bundles then more people would have been willing to 'rent' at a lower price without Adobe having to give them the entire farm. But no, that's not an option. It's all or nothing unless you are one of the very few who need only one app, which pretty much limits it to photographers & photoshop I guess.
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