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Archive 2013 · Editorial Photo Question
Johnny McClung
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p.1 #1 · p.1 #1 · Editorial Photo Question

Shot a photo yesterday for a publication. It's a photo on safety ... has an employee in hard hat and safety glasses looking into a mirror. The focus point of the photo is his reflection. Question is: would you reverse the image so the logos look correct, or leave it as is? The concept is the fact that safety starts with you... thus the reflective nature. My boss wants to leave it as is, but I think it should be flipped so the logos look correct...

Jun 27, 2013 at 03:46 PM
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p.1 #2 · p.1 #2 · Editorial Photo Question

Welcome to the PC Forum.

"What's the point?"
"What's the message you want to convey to your viewer?"

As a former OSHA specialist responsible for such matters of advocacy, I can appreciate the message very well.

Since the message is about "look at yourself", i.e. your attitude and do you have your "head on straight", the reversal serves as a reminder (subliminal, if you will) that things can be backwards and you have to "think" about things, not taken everything for granted at face value/first impressions as they appear.

Yeah, I'm taking this "pretty deep", but if the message is about introspection/reflection ... making the logos "normal" minimize the "reflection" concept. Kinda tough to say for sure without seeing it each way (understanding if you're reticent to post), but your image goal is clearly about the communication it provides ... not if it looks good or is more "pretty". In fact, the more "normal" it looks ... the less impact/notice it will achieve.

Are the logos specific to a branding/advertising/marketing campaign for a client that sells safety products, or is this part of a safety campaign to remind employees to think about safety? The main reason that I would consider making the logos "normal" is if marketing the logos is the intended message instead of safety introspection/reflection being the point/message. Otherwise, I probably leave them reversed (which also diminishes "branding/marketing" concepts that employees might perceive as advocating to a given $$$ vs. safety).

Sounds like an interesting image and I'd like to see it.

GL, HTH and looking forward to more ... again, welcome to the PC Forum.

Jun 27, 2013 at 03:59 PM
Johnny McClung
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p.1 #3 · p.1 #3 · Editorial Photo Question

Good insight. I did consider everything you said, but it helps to hear it from someone other than my boss. It does make sense to keep the image as is. Branding was my main concern, but most of the readers know our company, so I think we're good. It's not the most amazing photo, was a quick shoot. I can't post the photo here unfortunately, but I will say, sometimes the simplest setup works best! Thanks!

Jun 27, 2013 at 07:09 PM

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