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Archive 2013 · Price lowered: Canon 24-70mm f/4L IS
  
 
Fred Miranda
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p.1 #1 · Price lowered: Canon 24-70mm f/4L IS


Price lowered: Canon 24-70mm f/4L IS

The price of the recently released Canon 24-70mm f/4L IS has been lowered to $1,299.

This price includes free shipping and 2% rewards from B&H Photo. (Original price: $1,449)

Canon EF 24-70mm f/4.0L IS USM Zoom Lens USA



Jun 20, 2013 at 01:07 AM
Pixel Perfect
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p.1 #2 · Price lowered: Canon 24-70mm f/4L IS


Only $500 to go before it hits its true value price. Has to be $200 cheaper than 24-105L IS to make any sense.


Jun 20, 2013 at 01:14 AM
gocolts
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p.1 #3 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Only $500 to go before it hits its true value price. Has to be $200 cheaper than 24-105L IS to make any sense.


Agreed. Love the concept of a lightweight walkaround "L" lens with great IQ, and could even live with the 35mm less zoom range over the 24-105L, but not at that kind of price...

I'd love to see the number of these things they've sold since launch...it's gotta be a tiny number compared to other lenses in their lineup.



Jun 20, 2013 at 02:19 AM
Pixel Perfect
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p.1 #4 · Price lowered: Canon 24-70mm f/4L IS


Next lenses that need big price drops: 24/28 f/2.8 IS and 35 f/2 IS - wackadoodle pricing. The inmates are running the asylum these days at Canon.


Jun 20, 2013 at 02:37 AM
johnctharp
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p.1 #5 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Next lenses that need big price drops: 24/28 f/2.8 IS and 35 f/2 IS - wackadoodle pricing. The inmates are running the asylum these days at Canon.


Discussion with a local dealer on Canon pricing (this being honest)- Canon has the brand equity to get away with pricing their parts according to the yen vs. the dollar, for a little while at least. Most can't, or for not nearly as long. And if I hadn't gotten my 24/2.8 IS while in Singapore, I wouldn't have.



Jun 20, 2013 at 02:42 AM
Sneakyracer
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p.1 #6 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Only $500 to go before it hits its true value price. Has to be $200 cheaper than 24-105L IS to make any sense.


Exactly.

It's absurd that the 24-70 f4L is more expensive than the excellent 24-105L. Insulting actually.



Jun 20, 2013 at 02:43 AM
johnctharp
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p.1 #7 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Only $500 to go before it hits its true value price. Has to be $200 cheaper than 24-105L IS to make any sense.


It's 'true' price is what Canon is willing to let it go for in a kit versus body only. If the 24-105L is worth $500, that means we should see 6D/24-70/F4L kits for $2199, right?



Jun 20, 2013 at 02:44 AM
snapsy
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p.1 #8 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Next lenses that need big price drops: 24/28 f/2.8 IS and 35 f/2 IS - wackadoodle pricing. The inmates are running the asylum these days at Canon.


I think both Canon and Nikon use skim-the-cream pricing for new product introductions with the expectation that prices will settle lower once first-adopter demand has been satisfied.



Jun 20, 2013 at 02:47 AM
jctriguy
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p.1 #9 · Price lowered: Canon 24-70mm f/4L IS


Sneakyracer wrote:
Exactly.

It's absurd that the 24-70 f4L is more expensive than the excellent 24-105L. Insulting actually.


Why is it insulting? The 24-105 is close to 10yrs old, has old IS technology and has some definite IQ issues.



Jun 20, 2013 at 02:57 AM
johnctharp
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p.1 #10 · Price lowered: Canon 24-70mm f/4L IS


jctriguy wrote:
Why is it insulting? The 24-105 is close to 10yrs old, has old IS technology and has some definite IQ issues.


Largely because the 24-70/4L isn't that much of an improvement in the covered focal length, and in a kit/walk-around zoom, being shorter is likely the bigger compromise. An updated 24-105/4 IS II should cost more; a shorter lens with marginally better image quality shouldn't.



Jun 20, 2013 at 03:07 AM
 

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Joe Garner
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p.1 #11 · Price lowered: Canon 24-70mm f/4L IS


Pixel Perfect wrote:
Only $500 to go before it hits its true value price. Has to be $200 cheaper than 24-105L IS to make any sense.


Still too much. 24-105 seems to be settling at below $800 and I see no reason for this one being more expensive.



Jun 20, 2013 at 06:17 AM
Sneakyracer
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p.1 #12 · Price lowered: Canon 24-70mm f/4L IS


jctriguy wrote:
Why is it insulting? The 24-105 is close to 10yrs old, has old IS technology and has some definite IQ issues.



Did not know that. My 24-105L is superb. Maybe I got lucky.



Jun 20, 2013 at 06:46 AM
Dawei Ye
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p.1 #13 · Price lowered: Canon 24-70mm f/4L IS


I find the 2 versions of the 24-105L I have used have both been sharp at close focus distances, but for distance scenes it lacks that biting sharpness that all Canon primes and 70-200 f/2.8II/f.4 IS have. That kinda makes it not too useful for landscapes for me


Jun 20, 2013 at 09:10 AM
twistedlim
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p.1 #14 · Price lowered: Canon 24-70mm f/4L IS


I really have no issues with this lens. Worth the price? Well that is very subjective.
For my purposes, yes.
-Sharper and less distortion at 24 mm than the 24-105
-Better IS hands down
-Macro integrated with hybrid IS is very useful.
-Lens lock (no creep, although for this price I cannot see why this should be and issue but it was for the 24-105)
-Far better hood with lock
-Lighter and smaller for travel
-Not as sharp at 50mm but then again most of my shots are 24-35mm or 70 so I never really noticed any issues. Even at 50 the images are more than acceptable.

For travel this lens, my 6d and 50 1.4 have me more than covered.

While I liked the 24-105 I felt the distortion at 24 almost made it useless for landscapes. I hated the lens creep. Other than that it was a good lens.



Jun 20, 2013 at 11:19 AM
chez
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p.1 #15 · Price lowered: Canon 24-70mm f/4L IS


twistedlim wrote:
I really have no issues with this lens. Worth the price? Well that is very subjective.
For my purposes, yes.
-Sharper and less distortion at 24 mm than the 24-105
-Better IS hands down
-Macro integrated with hybrid IS is very useful.
-Lens lock (no creep, although for this price I cannot see why this should be and issue but it was for the 24-105)
-Far better hood with lock
-Lighter and smaller for travel
-Not as sharp at 50mm but then again most of my shots are 24-35mm or 70 so I never really noticed any issues. Even at 50 the images are more than acceptable.

For travel
...Show more

And here is the reason why Canon releases their equipment at these high prices...because there are some out there willing to pay the price. Once the cream is all taken off the top, they lower the price to attract the next level of photogs. Happens with all their gear. Just look at the EOS-M, now selling at a fraction of the originally released price, but there are some who willingly opened up their wallets at it's originally obscene introductory price.



Jun 20, 2013 at 11:48 AM
cputeq
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p.1 #16 · Price lowered: Canon 24-70mm f/4L IS


snapsy wrote:
I think both Canon and Nikon use skim-the-cream pricing for new product introductions with the expectation that prices will settle lower once first-adopter demand has been satisfied.



That's Econ 101. You introduce at a price you believe it will sell for, knowing demand amongst some sectors (early adopters) will be greater than others. As initial demand wanes, you gradually lower price to keep supply/demand balanced.

The early adopters are more apt to sing the lens's praises, so in the mean time you get free forum marketing, have people waiting for a "sale" or price drop, then once the price hits that barrier...more sales.



Now as to the 24-70/4 specifically -- I still can't figure that one out



Jun 20, 2013 at 12:24 PM
jctriguy
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p.1 #17 · Price lowered: Canon 24-70mm f/4L IS


johnctharp wrote:
Largely because the 24-70/4L isn't that much of an improvement in the covered focal length, and in a kit/walk-around zoom, being shorter is likely the bigger compromise. An updated 24-105/4 IS II should cost more; a shorter lens with marginally better image quality shouldn't.


Sounds like there is a lot of sample variation in the 24-105. I've had two and they were quite different in IQ, neither was bad of course. I think the smaller size and better IS is appealing. For me, the lost 35mm isn't a big issue since 105 isn't long enough for me to have only one lens.



Jun 20, 2013 at 12:33 PM
rdcny
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p.1 #18 · Price lowered: Canon 24-70mm f/4L IS


Look at the Tamron 24-70 F2.8 (w/ their version of IS...4 stops worth) - I have that lens and it is better at 24-35 than my 24-105 F4 IS...so given the choice between a Canon 24-70 F4 IS and a Tamron 24-70 F2.8 IS (they call it VC), I'd go the Tamron route...


Jun 20, 2013 at 01:16 PM
M Lucca
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p.1 #19 · Price lowered: Canon 24-70mm f/4L IS


I have never been impressed with the L kit lens 24-105 F4L IS. From past experience it was barely better in terms of sharpness, colour and look than the old EF 28-105 3.5-4.5 USM II. Therefore I find it a rather poor performer especially factoring value.

I never like lens that extends when zooming. Dust suck and all. I suspect this new lens has to have better optics than the 24-105L to command such a high price. From a pure FL perspective, I really don't know what this new lens offer over the 24-105L.


Edited on Jun 20, 2013 at 06:42 PM · View previous versions



Jun 20, 2013 at 04:42 PM
johnctharp
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p.1 #20 · Price lowered: Canon 24-70mm f/4L IS


To be honest, while I like the macro feature, it shouldn't have shipped with the lens if image quality was compromised versus the new 24-70/L II.

Having the same image quality with IS but a stop slower would have made this lens 'perfect'. Canon's sure going out of their way to sell Tamrons!



Jun 20, 2013 at 04:55 PM
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