Upload & Sell: Off
As my second year is wrapping up, and I'm considering where to put my marketing money to build up 2014, I have to make some decisions.
I'm spending way too much for a premium listing on The Knot. While I get inquiries from there, they're few and far between, and I don't even think the contracts I get from Knot inquiries gives me any return on my investment there. When I talk to The Knot reps about this, they always say the same thing: change your thumbnail pic, add more pics to your portfolio.
I have done email blasts through The Knot/The Wedding Channel that worked really well. I offered e-sessions at a lower price with the idea that I would book weddings from it. I did, maybe not as many as I hoped for, but still got a considerable number of 2013 weddings from that run last summer/fall.
I just invested in a Chicago Wedding Style magazine that's coming out next month, so too early to say how the ROI will work there.
I'm about to change my website to a RawFolio design, so looking forward to that.
I'm now thinking about whether to use GoogleAds, Facebook Ads, or what. I did GoogleAds last year and drove some traffic to my website, but the traffic comes and goes. Nothing is captured. I can't follow up. Lately, I've been focusing on promoting my Facebook posts, and that's been driving up the likers on my Facebook page. I've increased my number from the low 300s to 417 in about a month. My goal is to hit 1,000 by the end of 2013. The thing I like about Facebook is that if they like my page, they're captured in a sense. They'll see my future posts, and will continue to follow me. But... I don't remember booking a single person yet who came from FB. Maybe I just need to be more patient there, give it more time.
Just thought I'd put this out there, and see what others thought of these strategies. My goal is in the next year or two, basically be booking almost completely through word of mouth, and have little or no marketing. Facebook will be a big part of that, as well as networking with vendors.
I should add that what works for one photographer, or one location, does not necessarily work for another. We're all dealing in different markets.