Upload & Sell: Off
When you say they're your direct competition, do you know for a fact that you're getting the same inquiries they are from the same brides? If you're getting your leads from different sources, then to the bride you aren't necessarily direct competition.
Seeing as how there are about 6 million people in the DFW area, the odds of them being my literal direct competition as quite small obviously.
I only call them that b/c to a customer we seem quite similar. Similar skill level, processing ability, pricing, product offering, etc. My personality, charm, excellent service, timely deliver, etc. are what give me a leg up, but that's only if I can earn a F2F.
As I'm sure we're all too well aware, the "target market" of people who value photography as an art and not a commodity get smaller every year. My true fear isn't what other individual photogs are charging, it's that the photography industry will go the way the rest of the economy has the last decade...the death of the middle class.
If we as an industry keep on this path, in another ten years, there will only be the pond scum CL trolls and MWAC "overnight pro" guys at the bottom, and the niche market, boutique bigshots at the top. There won't be a market in the middle anymore.