Upload & Sell: Off
That PCMag article is ridiculous. Whether or not the guy has a history of being a fanboy, he sure sounds like one.
I mean, don't get me wrong here: it's a super interesting design to build around a heatsink like that and essentially create a giant wind tunnel with a turbine fan. It's interesting looking, no doubt - something I would definitely have sitting on my desk.
It's just that I can't imagine their target market is going to swallow that price tag while having those kind of restrictions on future growth and a forced-shorter lifecycle because of that. If I had to go into my boss' office and justify why I needed several thousand dollars for this workstation, I'd have a hard time with it. Unless Apple manages to significantly undercut the cost it would be to build this thing through another vendor - which is not their M.O. - what value does it deliver? The old Mac Pro was a beautiful piece of hardware, but it was also flexible and expandable and easy to work on. Businesses need long term value, not a pretty chassis.
I think they'll sell a fair number of these to home users with a few extra dollars to spend who don't care that it's over-powered for their needs. That's not the market they're aiming at, though.