KaBudokan Offline Upload & Sell: Off
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p.3 #4 · p.3 #4 · Pricing help for product photography (BEER!) - updated with more info... | |
sleibrand wrote:
Sounds like this worked out well - you've received valuable experience and you're getting paid an amount that you're not unhappy with.
I think that once you finish the initial contract you have a great opportunity to guide them into taking it to the next level. When it's all said and done, they probably need pictures of the beer bottles but is that really the best marketing they could do?
How about some quality pictures of the beer in a glass? Maybe with some models? How about head shots of key employees for the web site? How about shots of their plant/process? Or their ingredients?
Convince them that it's not just about setting up lights and snapping a shot, it's the creativity and vision that you can bring to the table.
There's a reason that their beer commands a premium over a Bud Lite (or there should be). Convince them that you understand that and that you want to help them succed by showing the value to their customers. That's the way to get them away from the commodity pricing....Show more →
Thanks for the encouragement!
I actually just submitted the images today, and got a great response. Altogether I spent a decent amount more then the 8 hours - maybe closer to 12+? But, when I went to pick up the beer, they ended up having more than the initial quote was for, and they agreed to the same terms for the additional 7 shots, so I ended up at $1350 for the whole job.
This was definitely the "first round" of stuff, and my plan is to encourage them to do "environmental portraits" of each of the new releases and/or seasonal beers and brewer's choice beers they put out. (A summer beer poolside, the autumn beer with a bonfire behind, etc...) And, I do think for their style of beers, pictures in a glass would be helpful. I did make a point to light the beers so you can see the color of the different varieties in the bottles.
So yeah, I'm hoping this is the beginning of a longer-term relationship.
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