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| p.6 #3 · Leica S-System and the future of Medium-Format |
Warren, no one says they're ever going to catch up and match. All I was saying is that each type of format has their use. You do not need MF look for every application. You do not need FF look for every application. As the prices get more expensive and the megapixels reach higher and higher, it's harder to justify the need for each format for every use. Most people who use smartphone cameras do not need a FF camera or even APS-C. Before they were satisfied by smartphone cameras, they all thought they needed a DSLR for quality images and would have bought one. Now, that part of the market is disappearing for DSLR makers.
This was a commentary on product marketing and sales trend not on image quality. People need to chill and stop jumping to conclusion. This is the last I'm going to comment on this subject because it gets tedious and it becomes repetitive and stirs up needless emotions. The same goes for Zeiss vs Leica and Canon vs Nikon. It's a waste of calories.
I own a DMF, FF, mirrorless, and smartphone. Sure, the DMF look is amazing, but for most of my shooting, I find my mirrorless is just more practical. When walking around on the street, I get very conscientious carrying my 35mm or MF DSLR. I'm really tired of so many people coming up and asking me if my H4D is a video camera or commenting that "wow, that is a real professional camera" when referring to my 70-200. I just want to take my photo as discretely as possible and move on. You'll find few sports photog using MF. More and more, you find more 35mm doing ad work, and as print dies, you're likely going to see even 35mm getting less and less share of ad work simply because the medium with which people get their media consumption is changing. It's the same reason why you see less and less large format. Other formats become good enough or the media consumption trend changes. This says NOTHING about the relative strength of one format vs the other. It's all about societal and market sales trend. Change is the one constant in this universe and is happening.