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| p.4 #8 · Sigma Announces 18-35 f/1.8 DC HSM Art |
What does the Art stand for?
Sigma Corporation wrote:
Starting immediately, all newly produced interchangeable lenses from Sigma will be designed for and organized into one of three product categories: Contemporary, Art and Sports. Each line has a clearly defined concept to guide shooters in the selection of the right lens for their photographic interests.
The concept of these categories are as follows:
• Contemporary – These lenses incorporate the very latest technology and keep size and weight to a minimum, without compromising their advanced optical performance or utility. High-performance, versatile, compact and superbly portable, these lenses will be largely comprised of standard zooms, telephoto zooms and...Show more →
Sounds like a lot of marketing mumbo jumbo to me, but whatever flips their pancakes I guess.