Upload & Sell: Off
| p.2 #10 · Screen captures and image theft |
If I couldn't do onsite sales, I wouldn't do the event now.
Online just has too many problems and has too low a return rate for me. I really don't know how people that are doing it make a decent living from it. Maybe it's just a numbers thing and shooting bigger events than they have here allows some worthwhile return.
Between the image theft, people forgetting, not being able to find the site with the address you gave them, haven't got around to it and all the other things, for me it's far too much effort for too little return.
I tried all the recommendations and practices but could never get it to work remotely as well as onsite. Those that are able to make a living from online sales are smarter than I am that's for sure.
With the screen photos thing, perhaps it is a matter of letting people know it's wrong and adding some ( possible) peer pressure. Perhaps signage would help forbidding phones and saying that image theft is a crime. It can always go both ways. Some people will take heed, others will see it as an achievement to do something they are forbidden to do. At least I guess they will then be educated it's wrong .
I guess the severity of the problem dictates the value of the cure. When I stopped doing online sales I knew I would miss out on -some- ( meager) sales but I also knew doing it would cause me to miss out on a lot more onsite purchases. Nothing was going to be perfect so it was a matter of choosing the lesser of the 2 evils.
In this case I think the question would be if the amount of lost sales would warrant having another person on site to watch over the Stations and stop people doing it ( as much as possible) . I always had someone assisting with the stations and answering questions so perhaps this is why my problems with it have been minor ( although notable).
I guess you have to weigh up whether if stopped, these people would buy the images or not? If not, then your not loosing any revenue at least. If so, then one might want to trial having a Customer service person on hand and see if takings went up any.
There were things I looked at like this and simply put down to a sales/ wages equation.
If I put an extra person on at $x an hour, will that person generate more sales or revenue than what I'm paying them?
If they are not going to give me an additional 2 sales an hour, then it's not worth bothering to me.
I guess it's like anything else. If you had the top of the line camera and lens or 100 Stations, would the increase in sales justify it?
There is always things we can spend more money on and improve, the question what it the return going to be in doing that? The other thing is, will watermarking or using screen filters etc do more harm than good in putting the paying/ buying clients off by making the images have less appeal or creating an uneasy feeling or difficulty for them in purchasing.
Sometimes there are things that can be done, it's just more economic to let it slide and write it off as a cost of doing business as unsatisfactory as that may be.