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| p.1 #5 · p.1 #5 · HS digital image request (help w/ pricing) |
Gary, let me ask you this.....wait... we will get to that... Let me state a couple things first that I see from your original post and ask a couple questions.
One - You are shooting a couple sports for the last 4 or 5 years, and expanding, plus helping with the T&I. You provide collages for the seniors.
First Question - What do you charge for the collages?
Second Question - What are you trying to do, become the schools only booster photographer? Run the T&I guy out and take over?
Two - You shot the theater production.
Third Question - Are you looking into adding non sports shooting on a permanent basis?
I like this except for one thing, but that is beside the point. I do not like the fact that there is a T&I photographer. I would try to take over his position totally (T&I can be the best money). The last time I did T&I shoots, I used a student at the school interested in photography to help me out. But like I said, beside the point.
Three - What I am getting from what you posted is that you are interested in shooting everything for the school except maybe the yearbook student photos/ID Card photos. That is cool. I was doing that with the last school I shot for in Alaska. Started with a couple sports them moved into almost all the sports, ROTC, and a couple events. If I would have stayed, I probably would have taken the whole school contract and it is what I am looking at doing now with a school down here.
What I use to do is give the Boosters and School a "discount" for images. My main income was from the T&I, the senior posters I did for banquets, and senior photos that came from being around the school and teams all the time. But I would not totally devalue my other work. If a poster cost me $15 to print, I would charge parents around $100-120 for it (this was for non seniors), for the boosters I would discount it based on how many seniors. Football had 23 seniors, $70 each, basketball had 6 seniors, $85, Soccer had one senior, $100.
There were times I did special things too...I did a panorama, 8" x 36" of the new football field. Gave one to the new principal, gave one to the new coach, sold 10 for $250 each. First football conference win? Principal and coach got a couple 8x10's at no cost.
Now, what I would do, is sit down with the marketing director, bring my laptop with the photos from the theater photos, and a jump drive. Go over the photos, and how they will be used, and stress that you would really like to begin working more with the marketing director on projects like this, and you understand the school has budget issues. Tell him something on the order of normally the photos would be $xx for an 8x10, double the price for "normal" full res sales. But give the Marketing Director a good price. Start out with $40 apiece, and lowest I would go would be $25 each and 5 or more images $20 each. Pop them on the jump drive and hand them over and invoice them as quick as possible.
I personally look at school booster shooting as a give and take. I will give the yearbook 4 or 5 shots, but I take a free ad in the yearbook. I drastically discount senior gifts, but get T&I out of it. I waste my time shooting game action (sales are really not worth it usually), but that gets me close to parents and leads to senior photos, family photos, even had some corporate photo shoots come from it.
Hope that helps some...