Upload & Sell: On
| p.1 #5 · Long time lurker asking for help with website |
mikelirette wrote:The 3rd person came from a couple business books recommending to sound larger than you are. That and theknot.com rep saying no I's and Me's. But I agree with you guys, I should try to look more personable online.
The question you have to ask yourself is are you selling "you" as the photographer or not? It's not always easy to answer.
If 'you' and 'your' work are the reasons they are booking then trying to sound larger than you really are can be counter productive. They want 'you' not some associate from a company that sounds bigger than it really is.
If your work is what draws them to talk to you in the first place then the next thing they have to be convinced about is 'you'. Are you going to be fun and creative on the day or grumpy and boring?
I agree, lots of "I", "Me", "We" never goes down well, but there are ways of saying "I", "me", "we" without using those very words over and over. OTOH, shouldn't we all really talking about 'you' and 'your', meaning the bride and groom. This is their day, it's about them, not about you or me. They want to know what you're going to do for 'them' and how you're going to make 'them' feel, before, during and after 'their' day.
Why should they book you? What is it you're going to do for them that no one else is offering?. How will their pictures be better because they chose you instead of the cheaper guy down the road?
In the end, they probably don't give a crap about you and who you are as long as they get the results they feel they want and deserve.
For 99.9% of the customers, they don't care if it's Nikon, Canon, Sony, Hassy, Phase One etc. They just want great pictures and to enjoy having them taken. For the 0.01% who do care, hmmm.... they are probably the customer you're looking for
Am I wrong?
It's certainly tough when you're just starting out. There's more 'non-photography' stuff to the photography business than most people realise and generally photographers don't make good business people, which is why there's a lot of poor photographers out there!