Upload & Sell: Off
| p.1 #10 · Fiducia Ipad Sales App... |
My Google Analytics was spinning tonight from this link! Thought I would jump in and share some thoughts on what inspired the design and creation of Fiducia.
The goal with Fiducia is to facilitate in-person sales in a seamless and engaging environment. I run a full-time low volume high revenue studio out of Denver. There are many solutions on the market today (ranging from gimmicky iPad applications, to full blown desktop solutions that do things like high resolution production, album/wall design, and more.) None of them address the fundamentals of what facilitates a successful sales session (especially for photographers new to sales), and more importantly none of them do so in a well-designed fashion.
Now if you are making an exuberant amount of money by simply posting your images in an online gallery or selling a disc, then by all means I am not here to change your mind and I urge you to continue to do what is working well for you. (I will say, if you make lots of money with online sales for portraits please PM me as I would love to do the same. ) If you absolutely love using LightRoom for sales, then continue to use it! I love LR and think it's wonderful for many things.
Until then, it is safe to say that almost every portrait photographer experiences a huge revenue increase when they sell their images in-person. I don't care how this is done. Printed proofs, an iPad, a laptop, a TV, a projector, a movie theater... it makes little difference. What does make a difference is the experience that you are giving to your client in providing a full blown personalized service and your clients become more invested in what/why you do.
Fiducia does not do everything. It never will. That was never the goal when I created it. The things it DOES do however... it does them extremely well, and it does them better than anyone else.
I am proud to say that Fiducia boasts many features that some or all of our competitors lack:
-True dual screen operation. No other software supports a dual screen experience that allows you to focus on the sales operations on one screen, and the client experience on another.
-Wireless second screen. When paired with an Apple TV, you can connect the iPad to the TV wirelessly and operate your client's experience with no cables. No solution comes close to an out of the box functionality like this that just works and works and works.
-LR inspired sorting and comparing. This is more of an iPad feature, but proofing/portfolio software lacked a clean way to easily manage your sales experience. If you have done an in-person sales before with two divorced parents and the rogue grandmother, you will immediately understand why this is so important.
-Show to size. If you are in your clients home projecting on their wall, the app has an algorithm that allows you to show what their image will look like at actual size.
-A full blown shopping cart, that also allows you to tap a button and show the order on the screen (so when your client asks which wallets they ordered, you're not fumbling around).
-Ease of use! It's an iPad app. Some of our competitors have intro videos that are an hour long. Who the hell wants to spend hours and hours learning an application? Sales is daunting enough if you're new. So it was important that someone could download the app, and figure out 80% of it in the first 10 minutes of using it. The other 20% I have a 3 minute video that covers every feature. In a world where 160 characters is too long it was of great importance to have something that someone could pick up, import their shoot, and use it successfully in a sales session within the hour and not feel overwhelmed.
There are many other smaller features (slideshow duration/transition, personal branding that is seamless throughout the app, amazing one-on-one customer service, etc.) of course that make it a very well rounded solution, but I am proud to say we're doing a lot of things in the industry that no one else is.
There are some very monumental things being developed right now for summer... and others we are waiting on technology to get just a LITTLE better. (to the person who recommended ROES... absolutely. We're in discussions with some fantastic print labs about making this happen and as soon as technology catches up with our ideas you bet you'll see this available.) In the grand scheme of things, $200 is less than 1/7 of our average users first session with Fiducia and they almost always justify their entire sales kit (let's say an iPad, a TV/projector, some sample products, and the app itself) plus some on the first sale.
I'm more than happy to setup any FM member with a complimentary subscription for you to play around with it and try it, and as with any user of Fiducia I offer one-on-one customer service (seriously... I FaceTime with probably 10-15 photographers a day and exchange well over 300 emails a day) to help photographers make the most out of their sales experience.
Thanks to everyone for checking it out and providing feedback. It's when people don't say anything at all that I will start to be concerned.