Upload & Sell: Off
| p.1 #3 · Feedback about associates... |
Tony Hoffer wrote:
I spent a good 2 or 3 years mulling that decision before taking on an associate... The problem with it is that as soon as you bring someone on, you need to make the decision between if you want to become a volume studio or a boutique studio. Having someone else shoot under your name has big repercussions for your brand and for responsibilities.
In short, I found that it's a decent amount of work and risk to have an associate photographer. So I simply wasn't going to do it unless I found someone who was perfect and who was happy establish a working relationship long term. Our business could still handle a few more people, but I just haven't found the right people and I'm not willing to compromise for somewhat small increase in both income and workload.
It's probably something I'll keep thinking about for a while. My wife and I had a planning/vision day in January and it was one of the topics of discussion. It seems like there are a few strategies for having an associate. One that I thought was interesting was creating a sister company under another name and hiring lead photographers rather than associates. It's low risk to your brand and empowers the photographers more. Also, many people said it's important to get someone that isn't looking to have their own business, but is a great photographer.
At the core of it I hate turning down so much business and want to find a way to still take those inquiries. For now I partner with Mike Landis and Jim Heine, and give them any business I can't take. It's worked well so far. 3 of my weddings this year are for couples that originally reached out to Jim. Mike and I just started referring each other about two months ago and he's sent a few my way.
Thanks for your feedback! As of now it's not something I'm ready to move forward with, but I know it's a possible avenue for growing my business in the future.