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Archive 2013 · feedback needed for branding/logo
  
 
heikoM
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p.1 #1 · p.1 #1 · feedback needed for branding/logo


Hi,

hope you all have a great time in off-season.


My wife is about to join me in my business and we are thinking about how to alter my website for this. Former I was "Heiko Schmidt - photographer", classic I think. We now had the idea to play with the "Mr and Mrs Smith" movie-theme. So we would call us "Mr and Mrs Schmidt". Would look something like this, see below (more refined of course).

What do you think? Could that be some kind of cool or totally naive and childish? Do not know what to think about it.


Thank you for your help, again (O:

heiko








Feb 16, 2013 at 07:47 PM
Ian Ivey
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p.1 #2 · p.1 #2 · feedback needed for branding/logo


I get the reference, but I'm not sure how it benefits you. (Unless you carry a Nikon on one shoulder and an MP-5 on the other, in which case you're aiming for a tight niche, and "target client" takes on new meaning).

What brand identity or value proposition do you hope to evoke with this play?



Feb 17, 2013 at 04:11 AM
amonline
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p.1 #3 · p.1 #3 · feedback needed for branding/logo


Neh.


Feb 17, 2013 at 05:15 AM
NYstyles
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p.1 #4 · p.1 #4 · feedback needed for branding/logo


I like the Mr & Mrs Schmidt but just have it styled original. No movie look..


Feb 17, 2013 at 06:01 AM
heikoM
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p.1 #5 · p.1 #5 · feedback needed for branding/logo


NYstyles wrote:
I like the Mr & Mrs Schmidt but just have it styled original. No movie look..


What do you mean by "styled original"? Own design?


thanks for the input,

heiko



Feb 17, 2013 at 07:17 AM
heikoM
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p.1 #6 · p.1 #6 · feedback needed for branding/logo


I think the brand identity doesnŽt need to evolve from the logo per se. First we though we would make an about pic of us like the movie image but we allready have omit that.

I just think the name is very easy to remember.

I played with the design and also like this version:








Feb 17, 2013 at 07:33 AM
D. Diggler
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p.1 #7 · p.1 #7 · feedback needed for branding/logo


heikoM wrote:
We now had the idea to play with the "Mr and Mrs Smith" movie-theme. So we would call us "Mr and Mrs Schmidt".

I don't know how many are going to get the movie reference. If you hadn't talked about the movie, it wouldn't have occurred to me. I never saw the movie and have forgotten all about it. No one I know saw the movie. That movie was out eight years ago.



Feb 17, 2013 at 11:37 AM
NYstyles
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p.1 #8 · p.1 #8 · feedback needed for branding/logo


heikoM wrote:
Own design?




Yes. Have it look nothing like the movie reference.



Feb 17, 2013 at 12:29 PM
ai3x
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p.1 #9 · p.1 #9 · feedback needed for branding/logo


I hate to say it but I'd be really tempted to hire a proper designer as well. No offence but those logos do really look like you did it yourself.

Sorry.



Feb 17, 2013 at 12:36 PM
heikoM
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p.1 #10 · p.1 #10 · feedback needed for branding/logo


I am already playing with it in reality. I am about to implement it in the website. Oh, I now have to say "our", weird.

have a look, and tell me how bad it is...


heiko



Feb 17, 2013 at 12:39 PM
 

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Ian Ivey
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p.1 #11 · p.1 #11 · feedback needed for branding/logo


Perhaps there's a cultural difference through which the oddity doesn't pass, but it sounds very strange in a bad way to my ear. Who wants to call their photographers "Mr. and Mrs.?"


Feb 17, 2013 at 01:12 PM
heikoM
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p.1 #12 · p.1 #12 · feedback needed for branding/logo


Ian Ivey wrote:
Perhaps there's a cultural difference through which the oddity doesn't pass, but it sounds very strange in a bad way to my ear. Who wants to call their photographers "Mr. and Mrs.?"




hm, good point



Feb 17, 2013 at 01:15 PM
Chris Fawkes
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p.1 #13 · p.1 #13 · feedback needed for branding/logo


If you are going to go with it get a silhouette of you and your wife back to back to add to it.


Feb 17, 2013 at 01:36 PM
roland hale
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p.1 #14 · p.1 #14 · feedback needed for branding/logo


Ian Ivey wrote:
I get the reference, but I'm not sure how it benefits you. (Unless you carry a Nikon on one shoulder and an MP-5 on the other, in which case you're aiming for a tight niche, and "target client" takes on new meaning).

What brand identity or value proposition do you hope to evoke with this play?


+1!



Feb 17, 2013 at 05:24 PM
jprezant
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p.1 #15 · p.1 #15 · feedback needed for branding/logo


strongly dislike and discourage you from using this name, let alone the logo.


Feb 17, 2013 at 06:24 PM
jneilosu
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p.1 #16 · p.1 #16 · feedback needed for branding/logo


jprezant wrote:
strongly dislike and discourage you from using this name, let alone the logo.



I agree.



Feb 17, 2013 at 06:36 PM
sboerup
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p.1 #17 · p.1 #17 · feedback needed for branding/logo


Ya, the name or logo really don't work. I think maybe if you were low budget, are 50+ years of age, and primarily target 55+ yr old 2nd/3rd weddings it could appeal to that demographic. If that is what you aspire to for your business, then I would really recommend against it.


Feb 17, 2013 at 09:00 PM
heikoM
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p.1 #18 · p.1 #18 · feedback needed for branding/logo


OK, I got the message.

Thank you everyone for keeping me from this mistake. Really appreciated.


For now weŽll settle on this one: Maybe we need to upgrade it in the near future by someone who knows about design.


heiko







Feb 17, 2013 at 09:47 PM
Aron Goss
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p.1 #19 · p.1 #19 · feedback needed for branding/logo


It does feel quite homemade I am afraid. Hire a pro to give you a leg up on your competition.


Feb 17, 2013 at 11:39 PM
sboerup
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p.1 #20 · p.1 #20 · feedback needed for branding/logo


I think the name is much better now, but still, visually, it's not something I would use for a business. I recommend a good graphic designer very strongly in your situation.


Feb 18, 2013 at 12:24 AM
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