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Archive 2013 · Critique your pricing! - 2013
  
 
sboerup
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p.1 #1 · Critique your pricing! - 2013


So I did a pricing critique early in 2012, and hopefully I helped at least one person The thread was recently bumped, and honestly I don't know how many people I had missed in the process. Without it getting too messy in that thread I figured I'd start another one.

Instructions, please read this first!
Something I'm passionate about is sales, and how to increase sales for photographers. Far too many photographers are pricing themselves below profitability, but there are more pricing themselves below their potential. Post your website, and I'll guess how much I think people are spending based on:
-your presentation (website aesthetics, user interface, your first 5 images)
-your stated price (how much you are saying you charge)

I'll then present what I think you could be making with a few small changes.

If you're interested, post a link to your site!

NOTE: This is NOT based on your work, simply your presentation of information and STATED price. I'm trying to act like your client and get an idea of how much I would spend by hiring you. So, if what I post is lower than you expected, your clients might be getting the same vibe. If you expect clients to spend more than what you are getting, you might be communicating ineffectively on your site.

Rules
1. Please only post your website, not someone elses.
2. This isn't about ego stroking, so if you are upset/discouraged/happy/curious why I posted a given price range for your site, please don't take it personally I'm only trying to help and give suggestions on how to improve.
3. If you participated in the first one, this is still fair game, but I would like to get as many people as I couldn't help last time first.
4. If you use keywords in your link, I will NOT critique your site. Just post the URL, thats all

Edited on Jan 24, 2013 at 07:00 PM · View previous versions



Jan 24, 2013 at 06:10 PM
StevenMI
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p.1 #2 · Critique your pricing! - 2013


Well I might as well start my FM career with my first post here..long time lurker...hello everyone!

www.stevenandlilyphotography.com



Jan 24, 2013 at 06:14 PM
ricardovaste
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p.1 #3 · Critique your pricing! - 2013


I did not get a critique last time. Much appreciated sir: http://www.rharris-images.com/


Jan 24, 2013 at 06:14 PM
joelconner
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p.1 #4 · Critique your pricing! - 2013


always.

http://www.conner-photography.com



Jan 24, 2013 at 06:16 PM
Marici Photo
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p.1 #5 · Critique your pricing! - 2013


Hi!

Lets DO THIS!

www.sapanahuja.com

( I'm looking to upgrade to a wordpress blog/website in the next couple months to help out with SEO. )




Jan 24, 2013 at 06:17 PM
dlateulade
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p.1 #6 · Critique your pricing! - 2013


Holla.

www.daniellateulade.com

Thanks!!



Jan 24, 2013 at 06:18 PM
sboerup
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p.1 #7 · Critique your pricing! - 2013


StevenMI wrote:
Well I might as well start my FM career with my first post here..long time lurker...hello everyone!

www.stevenandlilyphotography.com


weddings - $2650-3000. You include a lot in the package and don't make it obvious that there could be upgrades, so they'll probably stick around the starting mark.
portraits - $300. You give them the disc and don't make it sound like something else would be better, so no reason to spend any more.



Jan 24, 2013 at 06:18 PM
sboerup
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p.1 #8 · Critique your pricing! - 2013


ricardovaste wrote:
I did not get a critique last time. Much appreciated sir: http://www.rharris-images.com/


weddings - 900-1650. You make it sound absolute, give it a feel that they could spend more. I hate the word "quote", its a major turn-off for me because it sounds like work and waiting is involved.
portraits - 145-500. They might spend more, but giving them a top range might be hurting your sales.



Jan 24, 2013 at 06:21 PM
sboerup
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p.1 #9 · Critique your pricing! - 2013


joelconner wrote:
always.

http://www.conner-photography.com


You don't list any prices, so my guess would be $2500-3200 for weddings. Portraits probably low. This is just what I think a client would think.

Your homepage is a tad confusing on where I should go first...the typography is very diverse, and the main text of your site is really small AND all caps. This is very hard to read


Edited on Jan 24, 2013 at 06:36 PM · View previous versions



Jan 24, 2013 at 06:23 PM
widjayaman
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p.1 #10 · Critique your pricing! - 2013


<deep breath> alright, let's do this. Thanks Spencer.

www.farwid.com



Jan 24, 2013 at 06:24 PM
 

Search in Used Dept. 



sboerup
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p.1 #11 · Critique your pricing! - 2013


Marici Photo wrote:
Hi!

Lets DO THIS!

www.sapanahuja.com

( I'm looking to upgrade to a wordpress blog/website in the next couple months to help out with SEO. )



If english is not your native language, I might have someone look it over, quite a few grammatical and typo errors.

weddings - $3000-3700
engagements - $300-500

I hate the word fee It makes it sound like I didn't do something right and now I have to pay a "fee"



Jan 24, 2013 at 06:27 PM
thorne88
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p.1 #12 · Critique your pricing! - 2013


www.thorneandgretchen.com

Thanks sir!



Jan 24, 2013 at 06:27 PM
sboerup
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p.1 #13 · Critique your pricing! - 2013


dlateulade wrote:
Holla.

www.daniellateulade.com

Thanks!!


Simple and effective first page, well done (and emotional!)

weddings - $3900 - $6500



Jan 24, 2013 at 06:28 PM
ricardovaste
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p.1 #14 · Critique your pricing! - 2013


sboerup wrote:
weddings - 900-1650. You make it sound absolute, give it a feel that they could spend more. I hate the word "quote", its a major turn-off for me because it sounds like work and waiting is involved.
portraits - 145-500. They might spend more, but giving them a top range might be hurting your sales.


Thank you Spencer, excellent points. In my price list I also give one package, which includes an album, disk, wedding, portrait session at 2000, I wonder if I should use this as the upper range... but once you start going above my current range I feel it's too obvious the other photographers out there are far better. Do you think words like bespoke, a la carte feel better?

I've never sold a portrait session, so if someone pays around that it would be great... I'm re-thinking products for portraits so I will look at adjusting the top range accordingly as well.



Jan 24, 2013 at 06:29 PM
sboerup
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p.1 #15 · Critique your pricing! - 2013


widjayaman wrote:
<deep breath> alright, let's do this. Thanks Spencer.

www.farwid.com


weddings - $2800 - $5300
portraits - $400-700

Just as a general sitie critique, I think your logo is on the large side



Jan 24, 2013 at 06:31 PM
sboerup
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p.1 #16 · Critique your pricing! - 2013


thorne88 wrote:
www.thorneandgretchen.com

Thanks sir!


weddings - $1600-2400
portraits - $500-1200

I like your landing page, but maybe have it automatically advance the slides? Took me a while to realize it wouldn't advance, and there isn't a visible button until you hover over it. Nice site!

I love the word rates



Jan 24, 2013 at 06:34 PM
widjayaman
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p.1 #17 · Critique your pricing! - 2013


sboerup wrote:


And I blame Tony for that. Thanks Spencer!



Jan 24, 2013 at 06:34 PM
prislotwo
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p.1 #18 · Critique your pricing! - 2013


yes, please......I hate pricing......

www.prisloephotography.com/blog

thanks very much!!!!1



Jan 24, 2013 at 06:36 PM
sboerup
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p.1 #19 · Critique your pricing! - 2013


prislotwo wrote:
yes, please......I hate pricing......

www.prisloephotography.com/blog

thanks very much!!!!1


portraits - $200-350. When you say a $50 credit is included, you act like that will get them something significant. Not sure if thats the case
weddings - $1200-1600



Jan 24, 2013 at 06:41 PM
dlateulade
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p.1 #20 · Critique your pricing! - 2013


Thanks Spencer!


Jan 24, 2013 at 06:42 PM
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