Upload & Sell: Off
| p.3 #4 · Client needs vs personal beliefs |
Toyota are giving it to the customers. They haven't added it on or at least it's made to look like that. If the car is the same price as it always has been and they've added the warranty fair enough. If they've added the warranty as s standard but pushed the cost on to the customer then I would not buy from them. The same way I wouldn't buy from someone forcing me to have an album
You are not giving an album to your customers for FREE it's already marked up in your price so they have no choice but to pay for it if they go for you.
You surely would purchase from them (Toyota). Why?! because you basically don't know they "pushed" that warranty onto you. It's not hidden cost; it's simple costs. Businesses do it every single day...one way or another. If they raise the price of the car $500 over last years price you don't know why. The accountants do tho You will likely chaulk it up to rising cost over last years model and buy it. It's no different than any other cost withing the vehicle as a whole. Hyundai been doing it from day one! It's part of their business model.
If you haven't, I strongly suggest you take business, accounting, and marketing classes. Things will become clearer.
I still disagree. If a couple DO NOT want an album, they will know that the album is an additional cost and that they are ultimately paying for it. If they see another photographers work that they like who is $x cheaper because the price doesn't include an album, that's who they are going to go for. No couple is going to spend extra money getting something they aren't really fussed about in the 1st place.
With Toyota, you buy from them because of the after sales and maybe the warranty but if you could find the same car $1000 cheaper with no warranty, you may think about that and get your own warranty if it comes in for less than the $1000. I understand things are in the cost and companies make it look like you are getting a deal, but come on. Nobody is stupid. It's like a large chain of grocery stores, upping the price on an item 1 week, reducing it the next and saying it's now on sale. Consumers are now very well aware
Most of my couples have not wanted an album, they've asked what happens if they did afterwards.
Albums, Photography hold different values to different people. If you want to market to just couples who want albums, then you have reduced your target market by quite a bit. If you are happy to do both you have opened it up completely. I am very happy not to supply them.
I don't think as it was mentioned before that people are cheapskates who don't wish to have an album, nor are they any lesser clients. They could be loaded but thrifty...