Upload & Sell: Off
| p.1 #19 · Client needs vs personal beliefs |
Exactly, and a great album means word of mouth referrals and sales. When someone sees a great album other potential customers will ask about "Who did your wedding I want something like that" And you get to focus on better clients which in turn means clients who appreciate good work and are willing to pay for good work.
Does it?? Doesn't great photography and service do this. How many friends and family are going to come around to your house and view the album. After the album has been viewed a couple of times it sits out of site in a cupboard somewhere. Do you think the couple will have a Album Viewing day. They will show a select number of people and the rest will be seen online. MOST will see the pictures online. Your referrals are going to trickle through very slowly based on an album IMO. How many times a year do you think a couple will get it out? If your pictures aint any good, do you think a person is going to say, the pictures are crap but my god I love the album, lets book him/her
Some people place importance on an album, others do not. It comes down to budget for one. If you want to target those who want an album, that is fair enough, but to call people cheapskates who do not want an album is ridiculous. I personally think it's ridiculous to purchase an overpriced album that will be viewed only a select number of times. I would rather just make something up myself and spend the extra $1000 dollars or £800 on the honeymoon or something else, coz to me, like many other people, they are just not worth it, but that's me.
And as for the whole keeping the economy going. Yeah. That's why wedding photographers sell albums, just for that reason alone....