RIP Bella Pictures

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RIP Bella Pictures

TheGE
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p.1 #1 · RIP Bella Pictures

After selling low cost photography to budget brides and grooms (amidst mostly complaints judging from review sources), after losing one of their own founders wanting to separate himself from the sinking ship, after trying to sell luxury at a discount by bringing in the "Denis Reggie Experience," after turning off the wedding industry by dispensing terrible wedding planning advice very publicly on the Today Show, after being sold to CPI (photo studio operators for SEARS and Walmart) in 2011... Bella Pictures was finally sold this past December to The Pros. For all of $60,000.

Just in case you wondered what happens to companies like that.

http://www.bizjournals.com/stlouis/news/2012/12/26/cpi-sells-bella-wedding-photo-business.html

Jan 16, 2013 at 11:44 PM

joelconner
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p.1 #2 · RIP Bella Pictures

$60,000

? Wow...that's almost for free.

What was the bad advice they gave on the Today Show? I must have missed that.

Jan 16, 2013 at 11:49 PM

Tony Hoffer
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p.1 #3 · RIP Bella Pictures

Wow. I'm pretty sure a bunch of us could sell our businesses for way more than that. How does that happen?

Jan 17, 2013 at 12:06 AM

WilsonImages
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p.1 #4 · RIP Bella Pictures

wow

Jan 17, 2013 at 12:36 AM

misty23
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p.1 #5 · RIP Bella Pictures

Who's next ? David's Bridal photography ?

Jan 17, 2013 at 01:56 AM

TAGfan
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p.1 #6 · RIP Bella Pictures

Honestly I had never heard of the Pro's but I was at a show last weekend in Philly and they were there, as well as David's Bridal Photography.

Meh.

Jan 17, 2013 at 02:20 PM

Brian Virts
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p.1 #7 · RIP Bella Pictures

"Bella provided wedding photos and videos through a network of company-certified photographers."

That certification process must have included the ability to hold a camera and press a shutter.

Jan 17, 2013 at 02:51 PM

DavidCZ
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p.1 #8 · RIP Bella Pictures

Wow, something must have gone wrong to sell it for so cheap.

Jan 17, 2013 at 05:30 PM

MBMK
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p.1 #9 · RIP Bella Pictures

"CPI, which has been hit hard by both the recession and the explosion of personal digital photography"

Yeah, that's why! It has nothing to do with their quality

Jan 17, 2013 at 06:09 PM

sboerup
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p.1 #10 · RIP Bella Pictures

I hope Denis was paid more than $60k for his "sponsorship".

And to anyone thinking they can make a living off of selling to the discount community, here's your wake-up call.

Jan 17, 2013 at 06:28 PM

Scott Mosher
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p.1 #11 · RIP Bella Pictures

Brian Virts wrote:
"Bella provided wedding photos and videos through a network of company-certified photographers."

That certification process must have included the ability to hold a camera and press a shutter.

From experience I can say not even that. Send them 30-40 color images, sit on a 45 min group phone call explaining the process of how they work, and you're in

Jan 17, 2013 at 09:25 PM

DavidCZ
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p.1 #12 · RIP Bella Pictures

Should we mention that, Bella pictures is the Knot's best of weddings 2012.

Jan 17, 2013 at 10:39 PM

klee.007
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p.1 #13 · RIP Bella Pictures

DavidCZ wrote:
Should we mention that, Bella pictures is the Knot's best of weddings 2012.

ummmm... who ISN'T the the Knot's or Wedding Wire Best Weddings?

Jan 17, 2013 at 10:40 PM

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