Bloomberg: Can Leica survive the iPhone era

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snapsy
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p.1 #1 · Bloomberg: Can Leica survive the iPhone era

Kind of a puff piece but thought some may find this mainstream media report interesting.

http://www.bloomberg.com/video/best-of-2012-can-the-most-wanted-camera-survive-22yUOqGzQ3ynQ0QJKUNvpA.html

Dec 29, 2012 at 09:47 PM

carstenw
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p.1 #2 · Bloomberg: Can Leica survive the iPhone era

Good grief, is that a silly premise. The iPhone has to chew through a lot of intermediate camera categories before it gets anywhere near the Leica!

Dec 29, 2012 at 11:56 PM

jcolwell
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p.1 #3 · Bloomberg: Can Leica survive the iPhone era

I just hope that I can survive the iPhone era...

Dec 30, 2012 at 01:22 AM

thrice
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p.1 #4 · Bloomberg: Can Leica survive the iPhone era

Uh.. Leica compact sales have remained steady despite the huge drop in sales by Japanese brands.
Rubbish puff piece not based at all on facts.

Dec 30, 2012 at 01:50 AM

EltonTeng
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p.1 #5 · Bloomberg: Can Leica survive the iPhone era

It's an average reporting piece about Leica's business strategy with a sensational title to grab eyeballs. The word "iPhone" was never uttered during the piece.

Nothing to see here.

Dec 30, 2012 at 04:47 AM

LightShow
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p.1 #6 · Bloomberg: Can Leica survive the iPhone era

Will the car survive the era of the plane? Same answer, totally different market,
But when smart phones can produce shallow DOF shots like a FF 50/1.2 with IQ like the D800/5DIII then...
yeah, in a "The king is dead, long live the king" sort of way.

Dec 30, 2012 at 07:12 AM

Bifurcator
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p.1 #7 · Bloomberg: Can Leica survive the iPhone era

I think all serious camera offerings will only benefit from the cell phone era. The phone cameras introduce people to photography and increased the size of the market making more potential customers for companies like Leica.

Dec 30, 2012 at 07:39 AM

BA-photos
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p.1 #8 · Bloomberg: Can Leica survive the iPhone era

Looks like they just wanted to put a catchy title as usually...

Dec 30, 2012 at 08:00 AM

pisq
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p.1 #9 · Bloomberg: Can Leica survive the iPhone era

I think the analyst who discussed the use of SW emulation to achieve the "haptics" of a Leica camera is where the iPhone handle comes in, is that idea far fetched or not?

Dec 30, 2012 at 05:47 PM

Beni
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p.1 #10 · Bloomberg: Can Leica survive the iPhone era

Haven't read it yet however I'd say that Leica will still be there long after the 'iphone' will be a footnote in a boring history lesson. Anyone seen an iphone 3 recently? How long did it take to be forgotten? Saw an M6 being used the other day though.

Dec 30, 2012 at 05:52 PM

jcolwell
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p.1 #11 · Bloomberg: Can Leica survive the iPhone era

Beni wrote:
... Anyone seen an iphone 3 recently? ...

That's what I use. It's a hand-me-down from my better half.

OTOH, I have a 1DX, and she sometimes uses a 5D.

Dec 30, 2012 at 05:59 PM

carstenw
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p.1 #12 · Bloomberg: Can Leica survive the iPhone era

My girlfriend also uses an iPhone 3GS. It is also a hand-me-down from her better half

Dec 30, 2012 at 07:38 PM

ulrikft2
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p.1 #13 · Bloomberg: Can Leica survive the iPhone era

Beni wrote:
Haven't read it yet however I'd say that Leica will still be there long after the 'iphone' will be a footnote in a boring history lesson. Anyone seen an iphone 3 recently? How long did it take to be forgotten? Saw an M6 being used the other day though.

Not so sure about that, people still hang onto _very_ old apple hardware

Dec 30, 2012 at 08:34 PM

carstenw
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p.1 #14 · Bloomberg: Can Leica survive the iPhone era

Yeah, but what about all that stuff from in between?

Dec 30, 2012 at 09:12 PM

ulrikft2
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p.1 #15 · Bloomberg: Can Leica survive the iPhone era

carstenw wrote:
Yeah, but what about all that stuff from in between?

well, the original iphone is a cult item, the same for the first ipad etc.

Dec 30, 2012 at 10:33 PM

hugodrax
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p.1 #16 · Bloomberg: Can Leica survive the iPhone era

Leica is the equivalent of the Rolex watch of Cameras. Rolex sells a fraction of watches in the market place compared to Casio but they are quite profitable.

There is always a market for a 15K limited edition leopard skin M9 hand signed body.

Dec 30, 2012 at 10:39 PM

Mescalamba
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p.1 #17 · Bloomberg: Can Leica survive the iPhone era

Apple lost its main head, it will slowly die sooner or later..

And Apple isnt Leica, it doesnt have 100 years behind. Most important is that Leica isnt cult for "nothing". Despite lens being quite expensive, they will be pretty surely usable 20 years from now. Which usually cant be said about any other lens from regular manufacturers.

Plus for example R6.2 with few Crons will be viable as long as there will be film to use. How long will be current iPhone usable and used? 1 year.. or even two?

Its bit like Rolls-Royce, Ferrari and lots of others.. they didnt die cause theres a lot of manufacturers producing expensive fast cars.

And one thing, Apple is selling something you dont need (not really need). Leica sells things that if you are rich enough photographer might need or at least desperately crave for.

I dont get people selling own kidneys to buy iPad. But I would get person doing same for Leica.

Lens from them might outlive my kidney!

Dec 31, 2012 at 03:11 PM

joakim
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p.1 #18 · Bloomberg: Can Leica survive the iPhone era

I wouldn't sell any of my organs, I am too attached to them.

(Finish of old year with bad joke. Check.)

Dec 31, 2012 at 03:46 PM

carstenw
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p.1 #19 · Bloomberg: Can Leica survive the iPhone era

ulrikft2 wrote:
carstenw wrote:
Yeah, but what about all that stuff from in between?

well, the original iphone is a cult item, the same for the first ipad etc.

The first iPhone may be a cult item, but I sincerely doubt that the first iPad is. Maybe the first iPod?

Dec 31, 2012 at 04:09 PM

mightaswell
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p.1 #20 · Bloomberg: Can Leica survive the iPhone era

Silly question.
The Leica is a luxury fashion item, therefore unlikely to be affected by advancement in photo taking technology.

Dec 31, 2012 at 04:33 PM

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