Upload & Sell: Off
Apple lost its main head, it will slowly die sooner or later..
And Apple isnt Leica, it doesnt have 100 years behind. Most important is that Leica isnt cult for "nothing". Despite lens being quite expensive, they will be pretty surely usable 20 years from now. Which usually cant be said about any other lens from regular manufacturers.
Plus for example R6.2 with few Crons will be viable as long as there will be film to use. How long will be current iPhone usable and used? 1 year.. or even two?
Its bit like Rolls-Royce, Ferrari and lots of others.. they didnt die cause theres a lot of manufacturers producing expensive fast cars.
And one thing, Apple is selling something you dont need (not really need). Leica sells things that if you are rich enough photographer might need or at least desperately crave for.
I dont get people selling own kidneys to buy iPad. But I would get person doing same for Leica. Lens from them might outlive my kidney!