| p.4 #2 · Ridiculous Inquiries.... |
John Patrick wrote:
I've been binging on episodes of Say Yes to the Dress for the last couple of days and it's amazing to me that these girls will walk in, say they have a $1500 budget for a dress and then when they discover that the dress they love is $5k... just figure out a way to come up with the money!
Thank you! I've been pointing that out to photographers for some time when they moan about their inquiries being price shoppers.
The thing to note on Say Yes To The Dress is just how the store sales staff purposefully orchestrate the sale to achieve that outcome. The dresses don't really sell themselves.
I hope every one of you are reading what TheGE says here and realizes what he's pointing out. Brides are SOLD on things. If you're not actively selling your photography to the bride, you are failing at the business part of the wedding photography business.
Photography businesses are 90% business, and 10% photography. Or it might even be 95/5.
Thats a very oversimplification of the entire process. Every bride has a different value for what is important to them. They WILL shelve out more money for a dress, but remember, that's a "reality" television show. And we all know how "real" those reality shows are. Not very. They are all "staged" for the purposes of television drama and to sell it to the viewing public.
I highly doubt that a bride,with a budget of $1500.00 is going to up their expenditure to 5K for their photography.
If someone reading this post has had that happen to them, please share your experience and how it came to be. That is the only way we can get a "real" grasp for how this sort of thing occurs. Not from watching unreal "reality" tv shows.
Edited on Jan 04, 2013 at 07:45 PM · View previous versions