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It looks cooler and more rugged, the shiny metal finish seems kind of fragile and scratch prone on the new Panny F2.8 zooms.
The metal finish on the Panny zooms actually holds up very well. I've only had my 35-100 for about two weeks, but it still looks perfect (of course), but also the 12-35/2.8 that I got from LensRentals also was perfect, and I'm sure it had a lot more handling (possibly rough). If it were scratch prone, I'd already expect to see some scratches on the side nearest the grip, since the lens is a bit fatter than the typical m4/3 lens, and I scratch the barrel with my fingernail pretty much every time I pick up or set down the camera. Still looks perfect. The only downside is that it can sometimes show fingerprints. It's also an odd metal. In some light (mid-day and under fluorescent), it's a beautiful gunmetal gray. In warmer light (incandescent or evening/morning sun), it gains a purple hue.