Upload & Sell: Off
I am sure that you are right that volume posters get more likes than occasional posters, and that reciprocal likes happen, but I would not expect any of these factors to overwhelm the basic fact of good photos getting many likes. In other words, people who get many likes post many well-liked shots, or give good advice/help, or both.
I think what he means is likes are just a stupid popularity contest (which he is not winning). Snaps, ie; snapshots, an elitist term of disdain for work others do that is judged unskilled, and unrefined, get likes while real "art" doesn't apparently is proof to this point.
Kind of a "I'm taking my ball and going home" attitude translated over to "well if that is the quality of work that gets likes, then I'm glad I don't get them"
Honestly I think the "like" concept is a bit silly, but even sillier is how grown adults can driven to feel and act over them.
Rather brings out the 13 year old middle school girl in all of us, and who is "cool" enough to sit at our lunch table