Upload & Sell: Off
I've said from the beginning that FB was only valuable because people said it was. When they went public, they needed to find a way to have actual, real-world value, and they quickly realized that perceived value and real value are different. Just like if I perceive I have money in my pocket, but I don't actually have money in my pocket, I have none. FB is facing the same thing.
They are directing all users to not see things that FB could be charging for. I predict that in the next 3-4 years, FB will be on the way out, and will be charging for everything except the most basic, bare-bones social networking.