Upload & Sell: Off
| p.2 #19 · Wedding photographer near Pittsburgh |
Tony Hoffer wrote:
Tony, I definitely value your opinion, and I absolutely understand what you are saying. Silly as it is, your burger analogy makes perfect sense. I do worry about what sort of effects my "strategy" will have, especially when it comes to word of mouth referrals, as I imagine something like the following happening in 2013:
Friend: Your pics are omg amazeballs, who was your photographer, I want to use him?
Bride: (insert my name) he was awesome!!!
Friend: How much did you pay, just curious?
Bride: It was great, I paid like $1,500 for everything
Friend: Awesome!!! Contacting him now
Friend: WTF he told me he charges $2,500 for a wedding now? WHY? I HATE HIM
Something along those lines.
I would love to change my marketing around, but I'm sort of stuck right now. Having a full time job, I don't have enough time to fully research and market myself right now. I can't really afford to pay someone to do that for me right now either. I feel stuck, and I don't love it. Any suggestions?
Sure. I think the first goal should be to mentally go from a 'just starting' approach to a 'just opened' approach. A 'just starting' approach means you're cheap, and you're probably not very good. A 'just opened' approach means that you're talented and may have some incentives to offer since your wedding business has just opened. I know that seems trivial, but once you take that mental approach it's much easier to think along the mindset of how to market yourself.
For example, things like working hard to create a portrait business with likely (or soon to be) wedding clients is a good place to start. This could mean approaching other photographers to see if they have extra business during this busy Christmas season. Maybe you offer to 2nd shoot for free in exchange for permission to start a portfolio. Then maybe you offer some sort of portrait shoot or project in a place where that work is displayed. Maybe you find a new venue that's in need of some images or something that you could work a deal with. There's lots of opportunities out there, but it just involves a little creative thinking. Going in with a mindset that you just opened your wedding business can really help with that.
I can honestly say I never thought of it that way. I think that is pretty obvious. If you were to search this thread alone I probably said the phrase "just starting" like 4 or 5 times. I feel like I am flooding this thread with responses, and I didn't mean for it to be like that.
I do, however, want to thank the people that have responded, for some helpful insight. Much to be considered in the coming winter.