Upload & Sell: Off
| p.2 #8 · Wedding photographer near Pittsburgh |
Tony Hoffer wrote:
Not to take this too far off topic (personally I think a customer has the right to whatever budget they'd like, and a business has a right to charge whatever they'd like or say no to whatever they'd like), but this line of thinking is common and somewhat problematic. The analogy that I often use is that if a restaurant opens and has never made a burger before, they're not going to charge $1 because they haven't done it before. They have to first establish a sustainable price.
I made the same mistake when I started. I mistook a...Show more →
Tony, I definitely value your opinion, and I absolutely understand what you are saying. Silly as it is, your burger analogy makes perfect sense. I do worry about what sort of effects my "strategy" will have, especially when it comes to word of mouth referrals, as I imagine something like the following happening in 2013:
Friend: Your pics are omg amazeballs, who was your photographer, I want to use him?
Bride: (insert my name) he was awesome!!!
Friend: How much did you pay, just curious?
Bride: It was great, I paid like $1,500 for everything
Friend: Awesome!!! Contacting him now
Friend: WTF he told me he charges $2,500 for a wedding now? WHY? I HATE HIM
Something along those lines.
I would love to change my marketing around, but I'm sort of stuck right now. Having a full time job, I don't have enough time to fully research and market myself right now. I can't really afford to pay someone to do that for me right now either. I feel stuck, and I don't love it. Any suggestions?