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| p.4 #9 · p.4 #9 · Official: 24-70mm f/4L IS and 35mm f/2 IS released! |
It seems Nikon and Canon have taken different approaches.
Nikon has not really upgraded its glass (or ever had the dominant quality and selection of Canon), has relied on outside supplier for sensor, and has produced high MP/high DR range FF bodies at reasonable price. Without upgraded glass, Nikon is sort of up against an optical wall in the foreseeable future.
Canon has not yet upgraded its sensors to higher MP and DR, but has set the foundation very well with the widest range of best optics. That seems the logical first step -- great new lenses that improve existing bodies, and...Show more →
Thank you Gunz, I was just writing something much the same. Like most successful Japanese companies, there's always a long-term plan...a decade at least in the making...they're the high-tech gurus.
They feed consumer hunger quite well, profit from the "I must have the latest" mentality perfectly. Buy bleeding edge, pay the initial price, don't cry about the 20% or more you're gonna loose because it's just the game of high tech goodies; the semi-fast turn around of today's bling; smartphones, tablets (these are near throw away these days and are $250-500 a pop.)
This new 24-70, for me is exciting; not the price as I'd like it lower, but add it to my f4L zooms and I've got a high grade three lens combo that will handle 90% of my shooting; 17-40, 24-70, 70-200. Add a FF digital body and my kit is near complete. I've had the EF 24-85 USM for more than a decade and it has served me well, it's tiny nature, reasonable IQ (when stopped down) and low cost, has been wonderful. Other than the higher price this new 24-70 looks pretty sweet.
I'll wait for a bit, don't need to be on the bleeding edge, so sometime next year, given positive reviews, I'd hazard a guess that a 6D and 24-70 f4L IS will join my current kit...and I'll be quite the happy camper
No gloom n doom here
In 34+ years with Canon gears I'm still having fun (FD and EOS; perhaps M in the future) and am able to manage a wide