Upload & Sell: Off
| p.3 #7 · Wedding Photography Boot Camp on CreativeLive now. |
D. Diggler wrote:
What I haven't figured out is how does he compete with other photographers who are giving out fully processed digital images on a disc on their lowest package which is most likely cheaper than his....is it really his canvas art, fancy albums, fast talk and hot wife?
Its the brand. He said a lot of his clients know of him through other avenues, whether its other brides, magazines, etc. I imagine that most of the people he meets with want him as their photographer going in. I imagine that most are ready to book on the spot at the initial meeting. He says hes not worried about the other photographers and his target isnt the bride that wants images. He targets those that want albums and prints.
The guy is pretty good at the business stuff. However, the thing that gets me is that he wants everyone to be successful and raise prices right? He said during the senior workshop that if you had a ton of sessions, you werent priced high enough. Yet, he shoots 400+ sessions a year.. Maybe he should take his own advice
Seriously though, I only watch these workshops to tips on the marketing and business aspects. I have my own style of shooting so I really dont pay attention to those parts (although Sue was amazing). I will pick up something here and there that will help, but the business stuff is where I pay the most attention. And you have to admit, the guy knows how to do it. I dont think too many here gross $1.5 million in sales, granted most here dont own the companies that streamline the entire process either.