Upload & Sell: On
The biggest threat to the industry is the "good enough" philosophy.
There's the rub ... you either embrace that the masses are largely satisfied with the technological advances that enable them to produce "good enough", so they believe it doesn't take that much on your part ... and you have to play the game with that strategy in full play. Or, you aspire to distinguish yourself a "country mile" away from it to a level that they recognize they are not able to achieve it, and thus believe it is more about your skill / talent / experience / vision / etc. that they can't achieve.
Whenever people believe they can DIY or something is easy ... even if they are wrong or uneducated to it or producing inferior workmanship ... they will not value it the same as someone who knows or can otherwise see the difference.
OEM marketing makes it seem like it is all about the technology to the public, and the masses have tasted the ability to generate "good enough" themselves ... not even necessarily knowing what "good" actually is. Savvy business has to recognize where and how to harness / oppose the "good enough" aspect. Not everyone wants a Rolls Royce, some people are okay with a Dodge Neon ... and others will feel a Buick is "good enough".
The variance of appeal to quality is always going to be subjective, and recognizing the wants / desires of the masses is always going to be different from those of the discriminating. The same goes for convenience. In today's realm, the combination of convenience, disposability (i.e. easy to make another one) and "good enough" quality has entreated the masses with fervor ... somewhat reminiscent of the plethora of wineries that have sprung up all around, rapidly producing "good enough" where "more options" have stronger appeal than "more quality".
"Good enough" equates to proliferating "more" ... and an insatiable appetite for "more" drives "good enough". Until people recognize the greater satisfaction achieved from "good" ... "good enough" is at the top of their menu.