Upload & Sell: On
I tried this for the first time this week. It got 6000+ views and got me 6 new likes. Problem is I have people from all over the planet viewing my post and liking pictures (Nepal, India, Mexico). Not really a bad thing but I would rather target my posts to, you know, the people that like my page in my area?!?!
At least this was better performance than I saw from the facebook ads. Man, such a waste of money.
If this is the case, then you unfortunately failed to utilize the "advanced targeting" features of your ad and limit the audience that sees your advertised post.
I agree with Sergio, if done correctly the advertising feature of FB can generate pretty significant results.