Upload & Sell: Off
Elan II wrote:
The last example of Google buying a retail software company I know of was the purchase of SketchUp, a 3D modeling program. They needed a part of the technology for Goggle Earth and it was probably cheaper to buy the company than to endlessly pay for license rights. Development continued, the price of the pro version came down, and a feature rich freeware version was released. So overall, the consumer came out ahead. The business model worked out well, too, because during their stewardship of SketchUp, it became a mainstream architectural modeling tool. It was not previously.
I'm guessing Nik was purchased for similar reasons. Hopefully the outcome will be similar as well.
Personally I would rather pay for software that will be maintained and advanced than get freeware thst will stagnate over time.
It really helps if you understand the subject before commenting on it. Google elevated SketchUp from an obscure program with moderate market share, to the number modeling program on the market and the current standard everyone follows. A major piece of their marketing approach was to release a highly functional freeware version so building owners, interior designers, contractors and everyone else involved in a project are able to use it to view, walk through, change and annotate the design. This, the pro version price reduction and good development resulted in the program's market share increasing easily 100x from where it was when taken over by google.
Generally speaking, getting taken over by Google means the operation will be enhanced with top people, 1st class management and unlimited resources.