Upload & Sell: On
joshua grasso wrote:
I guess I rambled a bit in the first post... basically I just wanted a little feedback on the look of the website and logo. Its probably a little unfocused as of yet as I just wanted some galleries on there to test things out and get started with a decent enough site to start marketing to friends who will let me practice and refine before I set out for real clients. Ultimately I want to do weddings and portraits and I will focus on whichever one I can be more successful at. I want to get fun high...Show more →
First off I agree with what Jamie is saying...
What you said above is great but you might want to get more focused than just "I will focus on whichever one I can be more successful at...".
What can you be more successful at? Why?
Which do you want to be more successful at?
I agree that most of us want higher end clients who appreciate good photography. But what makes your photography different from others? Why will they come to you instead of Joe next door?
I do not feel I can give you serious feedback on your website because I honestly have no idea who you want to be shooting. I have no picture in my head except someone that has money, which could be anyone.
For example my ideal couple is this:
- outdoorsy, artistic, free spirited, forward thinking, etc.
- organic, natural weddings that are held outside or have some type of "outside" element
- intimate interaction
- natural chemistry
- adventurous locations
- adventurous couples (hikers, skiers, bikers, travelers)
- wears "outdoor" brand clothing
- wears a suit at the wedding NOT a rental Tuxedo
- wears a simple dress at the wedding with moderate train and veil
etc. etc. and I could go on even getting into the types of places my couples would hang out, eat, shop, and also what types of music they would listen to etc.
Now... do I shoot these types of people every wedding...absolutely not. Which is one of the reasons my wife and I are moving next year. We know our ideal couple and they are not in Ohio where we are. Even though we may not shoot this type of couple every time we ONLY feature this type of couple on our website so that when we do have couples like that that come to our site they feel very at home there.
It is not an exact science and I am not a master by any means of attracting the ideal clients but I do understand how it works and know others who are doing it very well.
What you will find with most successful photographers here in the wedding forum is that they are targeting a very specific audience with there work. Without knowing what you want to shoot how can you target those people?
You could just shoot everything and hope that in the end you will be happy with that but that is not always going to be the case.