Upload & Sell: Off
I can't see Canon injecting yet another 400mm lens into an already overcrowded lens category, i.e.:
Well, considering the new price points, they might believe an $8000 lens has a place against what is otherwise $11000, and might deter some from going 3rd party if Sigma decided to fill the $5000 void.
interesting to see though, that Pentax recently announced a 560 f/5.6...
Yeah interesting lens. But have you seen the price $7000
It's on pre order here from WEX for £6k !!! That's mad money , I don't think EVEN canon can think up numbers like that for a 500/5.6
If your a pentax shooter I know there are less options , but a sigma 500/4.5 costs way less than that (£3800) .
I think something like a 500/5.6 would have to sell for £2.5k (maybe £3k at a push ) to have much appeal .
A Canon 500/5.6 would be the same price, without doubt. The f/4 is already $10500. $7000 would bring back an 'affordable' alternative for those now priced out of the market but still desiring/needing a long lens. Who knows, maybe we will see a resurgence of 'cheaper' slower super-teles now that the main crop are so expensive and current high-ISO performance facilitates slower lenses.
But I really do think this is a shrinking market. Cameras like the Olympus OMD or Panasonic GH3, mated to a decent 300mm will undermine the need for super-teles once these cameras improve follow-focus AF. Even 'better' will be something like the 20MP 1" sensor size in the RX100 and Nikon 1 series, offering a 2.7x crop factor, meaning a compact 200mm is equivalent in reach (DOF differences aside)...