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| p.1 #8 · Elinchrom updating their monolight line |
It may be because pros already have large investments in Pocket Wizards, and Elinchrom feels they wouldn't want to pay for a feature they wouldn't use.
Since the D-Lite line is "entry level," Eli probably figures buyers are more likely to be starting from scratch.
Actually it used to be the other way around. D-Lights with only trigger, BXri with trigger + powersetting internal, RX with trigger + powersetting + computer external. The idea was to better diffenretiate the value of the products, to make the RX appear as the most valuable.
Remember those iBooks with the faulty Motherboards? Apple used the same graffics card in both the iBook and MacBook with dual-head technology. But since this was a keyfeature of the MacBook, they deactivated the second out on the graffics board wich, imo caused the motherboard to fail.
Since the difference in cost meassures in cents, this is PR-rubbish newspeak that nobody gets except marketing geeks. And i'm sure it looks impressive during those power-point presentations ...
In real life there are good reasons to buy any of the Elinchrom products, but nobody gets why a D-Light should not have the same remote capabilities like the RX.
To cut a lond story short, i'm pretty certain that the next generation RX will also have built-in skyports ...
What i don't rally get ist the RX ONE. Sure, a lighter and smaller model than the D-Light makes sense, but since they market it specifically as "speedlight friendly" why not make it 12V, or better, compatible with the Quadra-battery packs? It surely would've been cheaper then the Quadra, but at the price of much less power, longer recyling and much longer flash duration.