Upload & Sell: Off
- Do you offer a make-up day?
- Is this going to be a one-off event for you?
One option is to offer a make-up day, for the real cases that somebody just can't make it - sickness, death in family, etc...
And are you looking at making this an annual gig - what kind of tone are you setting with kids (and parents) that you would probably be seeing year after year, if all you do is take their money from year after year, but don't give them anything in one odd year (especially the first)
The fact is this: there are actual things in life that take precedent over gymnastics photos. If somebody has a serious issue that they can't make the photo shoot, that is their choice. If somebody just forgets about it or goes to dinner that night, that too is their choice. Why should either group be penalized for either family time and/or something else that is a higher priority.
Turn the tables, lets say that you make a dinner reservation that you couldn't make it to because the dog threw up all over your new sofa right as you were about to leave and you spent an hour cleaning. No fault of the restaurant that you didn't make dinner. Do they charge you for dinner? If they did, how would that make you feel?
Otherwise, yes, we would offer a refund in either case: no-show or un-satisfied. It's simply better for long term business.