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| p.152 #9 · Sony RX1 FF Mirrorless (fixed lens) |
Some assorted Sony and RX1 facts.
'The RX1 can adjust the image sensor and the lens by a thousandth of a millimeter to set them perfectly parallel and eliminate distortion. Such precision is unavailable in single lens reflex cameras because their sensors and lenses are produced separately, according to Sony.'
and if true this augurs well for more RX1 style cameras:
'Sony has been producing the RX1 at full capacity, targeting amateur photographers with advanced skills. Although sales of the RX1 are under 10,000 units a month, its solid reputation has helped to spread the popularity of other Sony models.'
10,000 a month or anywhere remotely near it smells like success for such a camera; not everone agreed upon its release.
Some choice quotes from David Kilpatrick, in September 2012:
'I have to say that at this point, Sony has left me behind.'
'I know someone who has a Leica M9 with just a 35mm f/2. That was a budget decision.'
'It’s easy to use and fairly boring.' (about 35mm FL)
'I think, perhaps, that after a long time of ignoring photographers Sony finally listened. They may have listened to the wrong ones.'
'The lens enthusiasts of dPreview represent a tiny minority. Those who will spend nearly $3k on a fixed lens compact – even with full frame – are even fewer.'
'Now, when do I get to apply for a job selling it into China? There is one place with new buying habits to match this camera perfectly!'
Full production capacity, David, full capacity.
A lot of the old time Minolta people feel invested in the Alpha division of Sony. The RX1 and the RX100 series are from the Cybershot division. Let's hope Sony's CEO leaves the past where it belongs and pumps Cybershot full of R&D resources.