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| p.1 #10 · Canon 14mm T3.1 and 135mm T2.2 EF cine lenses announced |
Pixel Perfect wrote:
Given the cutbacks and belt tightening, I'd be surprised if it were new resources be used. More likely an internal shift of part of the lens team. Huge profit margins in cinema gear. And let's not forget these are their el cheapo cine lenses. The high end lenses cost $50K, which is insane, but the competition is $100K+.
Possibly, but to be honest, it has yet to be seen if Canon cinema is really going to take off or not. Their bodies don't exactly seem to be setting the competition afire. If anything, I think Sony is going to emerge as the major force in that market. Lenses might be another story - who really knows at this point.
Regardless, we have seen some positive signs from Canon in the past 12 months with regards to new product development. I think it's premature to start wringing our hands over this just yet.