Upload & Sell: Off
| p.1 #5 · This is why you never give your work for free |
Guys, here's the most important part of the article, in my opinon:
His request was spotted by wedding photographer and photo business blogger John Mireles (AKA The Photographer’s Business Coach), who advised him to find out five aspects of how the agency intended to use the photo: the size of the reproduction, the nature of the publication, the geographical area, the duration of use, and the exclusivity of the use.
Having an opinion on whether that image was worthy or not of its asking price is one thing, but you're missing the point entirely. The point is that those five aspects were what the image was valued for.
Honestly, pretty much any photo the client wanted would have rendered an 18,000 payday, because of those five criteria. They didn't say "oh well we like it twice as much as this guy's $9,000 photo, so give him 18!".