Price does not define us alone, but it helps define us. Referrals define me too, which are held by my past clients who know me by my great customer service, and quality of work. You recognize the name Kraft, Kellogs, McDonald's, Rolex, Ferarri, Apple, Kia, etc..... You can instantly, by their names, tell generally where they should be priced accordingly to their competitors.
With photography, it is a little different. The general public doesn't know much about names in the wedding photography business, except from referral clients/ vendors. Since they don't, price somewhat helps define what bracket we want to market ourselves in. Yes, I wish quality of work was the sole reason people hired and looked at me, but it isn't. People have to have a baseline, and thats why price is key in marketing. In fact strategic pricing IS marketing....and if you can't market yourself, you arent going to succeed to your fullest potential.