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| p.1 #17 · New 24-70mm series II lens |
In fact, whoever already got the new Canon 24-70 II for testing should keep it since it likely becomes a rarity soon when the other redesigned model is coming out. I wouldn't be surprised to see IS in it and a more reasonable price tag.
That is unlikely in the extreme because Canon is not in the habit of changing horses mid-race, just because someone else has come up with a feature or or two which the Canon lens doesn't have.
There are reasons for that:
(1) Canon is an inert and heavily administered enterprise.....they just cannot stop and turn on a dime even if they'd want to do so.
(2) Their corporate culture encapsulates them in the belief that their more expensive product will sell better because of its superior quality and the Canon brand. You can call that "corporate arrogance".
(3) I think they are overestimating the collective purchasing power of N. Americans at this time. Their top end gear is becoming increasingly unaffordable in N. America.
(4) In pricing the new 24-70 II they might have wanted to ride the wave of a very enthusiastically received 70-200 f/2.8 IS MkII, therefore they've probably felt the market will go for another "excellent" zoom similarly priced.
Now, will the 24-70 II zoom really be excellent and worth that silly high price ? Naturally, we can not discuss its real optical performance yet because the lens is still a specification sheet only. However, what we do know is the following:
* The lens has no IS which the large segment of the market has been expecting, yet inexplicably, they provide IS on their inexpensive kit lenses and some other "consumer" grade but expensive WA lenses.
* The lens is most likely made of various plastics, from the barrel shell to the innards, on a mass production line which may resemble the Tonka toy fabrication. That sort of quality might have been tolerated in a $1,300 lens, but IMO not in a $2,300 lens. If Canon need guidance on what a lens in that price range should be built like, they can easily just take a look at the Zeiss lenses. However, they know very well what they do and why they do it, and it just their corporate arrogance again which leads them to make the assumption that Canon photographers (their customers) are unwavering suckers who will be lining up to place preorders for 24-70 II even at $2,300 a pop. Well, I can't speak for the rest of you, but this "sucker" will not fall for it this time around.
Edited on Aug 17, 2012 at 01:33 PM · View previous versions