Upload & Sell: On
| p.1 #16 · 300 f/2.8 IS II "deals" at Aden Camera and Adorama. |
However, higher or lower, the development cost (and other production costs) could be recouped as well as requisite profit generated in two fundamental manners: high sales volume-lower per unit earnings, or low sales volume-high per unit earnings.
Because the lenses are priced the way they are, I believe they have chosen the latter model: lower sales volume, higher earnings per lens.
another thing to think about too.. is that ppl who are interested in the super telephoto already gotten the MKI and find it hard to justify upgrading to mkii
which make the volume even smaller
I agree with both of you.. the vast majority of the working sports/press pros that I know have indeed not upgraded their telephoto lenses to the mkII versions..
I photographed a couple NFL games this week, and saw exactly one MkII (400) among the bunch. Mind you, both games were in smaller markets, which has a direct relevance on the kind of gear used by the local photographers. Plenty of guys were using non-IS generation lenses, including one with the original 400 from the early 90s on a 1DII. I had a chat with the guy shooting the 400 IS II, who coincidentally was the first person I saw using one last year at football games. He was shooting a 5DIII on it, and in his opinion, the AF system in the 5DIII has been a bigger difference (improvement) vs. the 1DIV and earlier cameras than upgrading to the 400 IS MkII, in regards to focus consistency. At this point, he's unconvinced the 1DX is a logical purchase and basically echoed the sentiment already expressed in this thread that clients aren't going to pay more for it. In fact, he relies on a lot of stock/royalty sales and that has dramatically gone down, according to him.
Deborah, that's a very interesting comment about better results on heat haze plagued FieldTurf fields - the bane of midday warm weather sports photography. Would be interesting to see some side by side proof. . I wonder if it might be more camera related, if you're using the 1DX or 5DIII - the AF might be better optimized to factor in this problem?
i live & work in one of the bigger sports markets in all of North America.. some of my colleagues are sold on the 1DX for indoor sports (ie. basketball) & i completely agree with them, based on my 30min hands on exp with a 1DX + everybody else's glowing reports.. that said, exactly 6 out of 9 other sports/media shooters i know are sticking with their mkI lenses =) ..the other 3 work for big papers/agencies, so good for them on not having to fork out 10k to keep their competitive edge.. but this tells me a lot.