Usain Bolt shoots Nikon.

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Tom K.
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p.1 #1 · Usain Bolt shoots Nikon.

Bolt shoots Nikon to celebrate victory as he world's fastest runner.

http://fstoppers.com/best-sprinter-of-all-time-used-a-nikon-to-celebrate-his-gold

He borrowed the Nikon btw.

Aug 10, 2012 at 03:42 AM

LivLif
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p.1 #2 · Usain Bolt shoots Nikon.

!!!

Aug 10, 2012 at 04:14 AM

MikeW
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p.1 #3 · Usain Bolt shoots Nikon.

bet most of the shots were oof

Aug 10, 2012 at 04:26 AM

jctriguy
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p.1 #4 · Usain Bolt shoots Nikon.

Looks like he is at least holding the camera well...guess he has had lots of time to see how the pros handle the gear

Aug 10, 2012 at 04:35 AM

Zichar
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p.1 #5 · Usain Bolt shoots Nikon.

The link to the shots he took are in the article:
http://www.dailymail.co.uk/sport/olympics/article-2186349/London-2012-Olympics-Usain-Bolts-photos-200m-victory-revealed.html?ito=feeds-newsxml

Not too shabby... especially after a heart-pounding run!

Aug 10, 2012 at 04:48 AM

niXer
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p.1 #6 · Usain Bolt shoots Nikon.

If Nikon had any senses they'd start an ad campaign with Usain Bolt and the D4 and highlighting how the D4 is so fast it can freeze him in action or something.

Aug 10, 2012 at 07:54 AM

Pinarello65
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p.1 #7 · Usain Bolt shoots Nikon.

Nikon D4 + 14-24? Great choice of equipment. But maybe he just needs to work on his composition....

Aug 10, 2012 at 07:58 AM

DGC1
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p.1 #8 · Usain Bolt shoots Nikon.

Aug 10, 2012 at 12:07 PM

Diavolo
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p.1 #9 · Usain Bolt shoots Nikon.

niXer wrote:
If Nikon had any senses they'd start an ad campaign with Usain Bolt and the D4 and highlighting how the D4 is so fast it can freeze him in action or something.
I bet they're working on that as we type.

Aug 10, 2012 at 02:18 PM

SoundHound
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p.1 #10 · Usain Bolt shoots Nikon.

As the article says a friendly photographer set up it up for Bolt to borrow his camera. In a wide shot by Bolt of a gaggle of still men this guy is the only one with a smile, and no camera, as Bolt does his job for him.

This photographer is now internationally famous and getting shots of Bolt's teammates that no one could else could get as they pose for Bolt. Think just how happy his editors must be. I'm proud to own a D4 and 14-24 (of course I was proud before the Olympics too).

Aug 10, 2012 at 03:51 PM

MikeW
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p.1 #11 · Usain Bolt shoots Nikon.

Yeah, would be hard to let your 8k camera into someone hands, but in hindsight you'd see that the images taken with it would pay for the gear easily.

Aug 10, 2012 at 04:31 PM

niXer
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p.1 #12 · Usain Bolt shoots Nikon.

Diavolo wrote:
niXer wrote:
If Nikon had any senses they'd start an ad campaign with Usain Bolt and the D4 and highlighting how the D4 is so fast it can freeze him in action or something.
I bet they're working on that as we type.

Bet they aren't. I mean we still have Ashton Kutcher as a spokesman. Also for some reason the I AM NIKON campaign, which is genious by the way, is not used in Nikon USA for some reason.

Seriously if they used this ad, http://www.youtube.com/watch?v=kLoFbNmFEzc, in the US - sell way more cameras!

Aug 10, 2012 at 04:55 PM

M Lucca
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p.1 #13 · Usain Bolt shoots Nikon.

I like to believe that the typical D800/D4 buyers are more discerning than the average dude/duddette that would buy a camera based on the endorsement of a comic.

I like to believe that these discerning photo enthusiasts would think "Hey what are those cameras/lenses the pro-shooters are using to capture all these phenomenal photos in the Olympics?"
If curious like me, Google Reuters Robocam.

Instead of "Wow! This track celebrity is holding this camera. It must be good!"

Aug 10, 2012 at 08:21 PM

MikeW
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p.1 #14 · Usain Bolt shoots Nikon.

obviously you haven't worked in marketing

Even though I agree with you. I would be very surprised if the images aren't published in Nikons marketing, more so, the images taken of Bolt holding/using the D4. People can relate to Bolt, if they can't afford the D4 they still have Nikon in their mind & grab a coolpix

Aug 10, 2012 at 08:33 PM

brewercm
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p.1 #15 · Usain Bolt shoots Nikon.

Of course he chose Nikon and the 14-24. The olympics doesn't give out red ribbons.

Aug 11, 2012 at 02:21 AM

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