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You do realize that the sole reason that Hollywood used 24 frames per second had absolutely nothing to do with aesthetics, don't you? They weren't trying to create a "certain look". The ONLY reason for using 24 fps was strictly economics. Film shot at 24 frames uses less film stock that film shot at 30 frames or 48 frames. The IMAX people experimented with "High Definition" film. They shot at 48 frames per second. But all of the IMAX theaters were opposed to the expense of buying 48 frame projectors.
You can say the same about Leonardo da Vinci's Mona Lisa and reason that he used limited color palette for the cost-saving reasons. Gordon Gekko likes to say, "It's all about bucks, kid. The rest is conversation." 48p has been around since 1970s but mostly only in museums while lately more and more vendors have been trying really hard to push their hardware. However, most in key decision-making positions are not really sure about that. According to the Wired magazine,
"How many theater owners will get behind fast frame? Thatís the question unfolding this week as projection vendors roll out their faster-is-better pitch to theater operators meeting in Las Vegas for their annual CinemaCon convention. Warner Bros. screened 10 minutes of The Hobbit footage Tuesday, and Variety reported that not all exhibitors were sold on the 48-fps formatís sharp visuals.
The trade publication quoted one exhibitor who saw the footage: 'Some of the closeup shots looked like an old soap opera on TV. But the wide vistas were pretty breathtaking. It will take some getting used to, for sure.'"
Whether or not there is a cinematic look with 24p, your opinion is as good as mine.
According to Wiki, "48p is a progressive format currently being trialed in the film industry. At twice the traditional rate of 24p, this frame rate attempts to reduce motion blur and flicker found in films. Director James Cameron stated his intention to film the two sequels to his film Avatar at a higher frame rate than 24 frames per second, in order to add a heightened sense of reality.The first film to be filmed at 48 FPS was The Hobbit, a decision made by its director Peter Jackson. However, at a preview screening at CinemaCon, the audience's reaction was mixed after being shown some of the film's footage at 48p, with some arguing that the feel of the footage was too life-like (thus breaking the suspension of disbelief).
72p is a progressive format and is currently in experimental stages. Major institutions such as Snell have demonstrated 720p72 pictures as a result of earlier analogue experiments, where 768 line television at 75 FPS looked subjectively better than 1150 line 50 FPS progressive pictures with higher shutter speeds available (and a corresponding lower data rate).Modern cameras such as the Red One can use this frame rate to produce slow motion replays at 24 FPS. Douglas Trumbull, who undertook experiments with different frame rates that led to the Showscan film format, found that emotional impact peaked at 72 FPS for viewers. 72 FPS is the maximum rate available in the WMV video file format.
300 FPS, along with other high frame rates, have been tested by BBC Research over concerns with sports and other broadcasts where fast motion with large HD displays could have a disorienting effect on viewers.300 FPS can be converted to both 50 and 60 FPS transmission formats without major issues."