Upload & Sell: On
this may fall into the depths of these forums, but i was hoping i could get some help from those businessmen here more successful than i.
some background: im 24 and have been doing weddings for 5 years now. I normally average 15 a year, but was shooting 20-25 my first two years (low prices). This last year I decided to put weddings on the back-burner and pursue a more editorial line of work. things picked up for me really well with newspapers (interned for the Oakland Tribune and Miami Herald), but now I want to get back into weddings again and things have been rough. Ive been trying to do everything I could to get a resurgence back into my wedding game.
Recently, to give my business the kick-start i feel it needs, Ive been advertising VERY heavily on both theknot.com and weddingwire.com. As well I have gotten many glowing reviews from past clients that I have put on my yelp.com and knot websites. I get maybe 40-50 page views a month (not first-tier i know, but respectable maybe?) but I feel very few of those result in client inquiries, and when they do its budget brides who got their uncle to shoot their wedding or something like that. Now I know im not a schlep with a camera, im good at what I do and i understand what photography is. i understand light and external lighting, I know what it takes to make a story out of a wedding, and I think im decent at composition and timing (you all can be the judge on that) and even with my news background, things are really slow for me.
For clarification, I try to market myself as a PJ photographer, one with editorial experience who is great at capturing candids and being a "fly on the wall." I start at $1800 and offer packages that range between 6-10hrs, with and without a second shooter/album. I am located in the Bay area, but am split with the Sacramento counties too.
Many of the brides I have been getting have always gone iwth price and quality and being their main motivators...pretty 50/50 split. Rarely the "I NEED YOU AS OUR PHOTOGRAPHER" which leads me to believe I may be focusing on the cheaper end of the tier, and I have nothing that sets me apart. No idea though.
My concerns are as follows:
My website may feel outdated?
My prices are too low, so I dont attract any real brides?
My work may just not be up to snuff to justify raising my prices?
People see me as just "a kid with a camera" and instantly discredit me.
Im just hoping that if anyone could, take a read, take a look at my website and just let me know what you think I can do.
I really do appreciate the help and will be gladly willing to repay in any way I can.
website can be at www.donyaphotography.com or on my sig.