Upload & Sell: Off
| p.1 #3 · Pricing yourself out of your local market? |
Much of our web-traffic is local, due to the heavy SEO nature of our blogsite, meaning that when a local couple planning their wedding at local venue 'X' search for "wedding photographer at venue X" we come up in the first 1-4 listings in google for almost all local venues.
This is due to Google realising that we're a local business, near to venue X with good quality original site content on venue X. Trouble is, these couples never get as far as enquiring with us as they visit our 'Investment page' and realise that we're way out of most of their budgets.
Flip-side is of course, that when couples from outside the area search for a photographer at their venue, they too find us. This is where most of our bookings come from, with the other half being these same couples seeing our high quality albums and wall displays in the venues themselves, and perhaps on an approved vendors list, given to them by the coordinator at the venue.
But as you said, staff change at the venues at alarming rates, so these relationships have to be re-built and carefully maintained throughout the years.
We do get some of these couples who live in other parts of the UK coming back to us when they go on to have babies etc, as they will often travel home to Wales for a long weekend and book a newborn session in in advance.
Have to admit though, that despite a carefully explained 'referral scheme', none of these 'foreign' couples has ever resulted in a referral in their local area that has lead to a wedding booking where they live, despite my willingness to travel on request?