Upload & Sell: Off
| p.1 #2 · How do you show proofs without having them stolen? |
You're worried about people stealing the images? Well, that's something to worry about. But let me mention something else that I and many others have found to be true:
The impulse to purchase the image is greatest upon first sight. Every time the client sees the image without purchasing it, the impulse ever to purchase is gradually extinquished.
That means you want your initial point of sale and the client's initial point of view to be the same point. You don't want "look, take it hom, think about it," you ideally want "look and buy...now."
In fact, I have been extremely successful in portraits by making my own selection of the best image, enlarging it to a gallery wrap (depending on my reading of the client from previous consultations, anywhere from 16x20 to 30x40), taking it to the intial preview...and selling it on the spot. Once they've seen it, the wives/mothers rarely want to see me walk away with it.