Upload & Sell: Off
| p.1 #1 · Social Networking to Promote Live Event Photo Sales |
I am covering a live music festival in a few weeks here in southern Ontario, Canada. Big name bands, expecting about 10,000 fans over three days. I've landed the "official photog" role, but the promoters have no real expectations other than to post some photos for fans to see. My immediate goal is to post photo galleries to my website to generate print sales immediately after the event. And hopefully selling shots direct to the bands, but that is secondary and less likely. The promoters will pitch the photo website on their own site, their Facebook, and onsite during the event. I will have a second and a third shooter for optimum coverage.
My biggest concern is generating traffic to the photo site. My only exposure to social networking is my personal Facebook account and photo blog. Twitter, Tumblr, Pinterest, etc. are not as familiar to me. I am thinking there may be value in some level of photo/video blogging live from the event. I have no idea what platform is best, nor how I should best integrate with the other sites including the event FB and my personal FB.
So really my first question is whether social networking is a good path to generate print sales. And secondly, which platform is best.
Looking for some thoughts, wisdom, or past experiences from you all. Thanks in advance.