Upload & Sell: Off
| p.1 #8 · Nikon's new direction |
I must confess that I first was unhappy with the rumors about a 36MP camera. I wanted a "real" D700 replacement as a camera with the same rugged body with similar size/weight, involving some more MP (max.24), better AF, better ISO, better image processor, eventually video, dual cards, same or higher fps...
It seems that Nikon does not taylor new products according our deep wish but according their market strategy... they simply want to sell more and this is what they do.
They released D4 - the flagship that is necessary for the reputation of Nikon, for Olympics Game, for PJ, sport & wildlife and top end pros that are ready to pay the price for the speed and ISO in a pro dream body.
Then they did a smart move, with D800 as a mini D3X... a huge sensor, same AF and Expeed as in D4, dual cards, two versions with-w/o AA filter - everything at a convenient cost: $3000.
Despite the fact D800 is not a direct competitor of D4 its huge impact has many reasons... almost all D700 owners wants to upgrade... many people who pre-ordered a D4 are pre-ordering a D800 as well... a good number of Canon shooters are considering to change the camp... and last but not least D800 is so attractive that I've heard around many people who were in DX camp willing to go in FX camp. So D800 will sell very well at least one year from now.
I believe that a smart move from Nikon would be next year, after most people will already upgrade to D4 and / or D800 to bring on the market a D800-like body with D4 sensor and ISO performance... I put my hand in fire that most D800 owners will buy the D4-Lite version as well and this will not kill D4 sales that are targeted to a narrow group but will boost Nikon profit.
So this seems to be very smart than instead to give us an upgrade of D700 with better fps, better ISO an more MP (the one we all expected) Nikon to give us at a year distance two D700's upgrades: one in MP and video, the other in speed and ISO... Who can resist to not buy such as "evil" offer?
In the same time next year Nikon can put D800 sensor with some tweakings in D4 body, to make a true high end replacement of D3X for the guys that really need 36MP and a higher frame rate... of course not many... but there are not necessary huge efforts in R&D to do that and the benefits of such as offer despite filling a narrow target is in the image of the brand.